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Consumer Behavior

This class was created by Brainscape user Athanasios Papadopoulos. Visit their profile to learn more about the creator.

By: Athanasios Papadopoulos
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Decks in this class (12)

1. Introduction & Basics
Definition consumer behavior 1,
1 definition needs 2 type of needs 2,
Definition motivation 3
13  cards
1.2 Categories of goods and purchasing process
Categories of products 1,
Types of goods 2,
Types of purchase decisions 3
3  cards
1.3 Theories of Attitudes Formation
Definition attitude 1,
Three hierarchies of effects model 2,
Example three hierachies effect m...
5  cards
2. Information Processing Models: 2.1 Categorization and Schema Theories
Types of human memory 1,
Cognitive networks 2,
Semantic networks models 3
7  cards
2.2 Dual Process Models
Two types of cognitive processes 1,
Concrete examples two systems in ...,
The elaboration likelihood model ...
4  cards
2.3 Fluency
Processing fluency 1,
Definition mere exposure effect 2,
Mere exposure effect 3
6  cards
2.4 Cognitive Consistency
Cognitive consistency 1,
Heider s balance theory 2,
Festinger s dissonance theory 3
6  cards
2.5 Reactance and Persuasion Knowledge
1 reactance 2 elements of reactan...,
Example reactance 2,
Persuasion knowledge model 3
6  cards
3. Priming
Definition priming prime object 1,
Types of priming 2,
A subliminal priming 3
7  cards
4. Self-Referencing
Self referencing 1,
Imagery 2,
Types of self referencing 3
8  cards
5. Narrative & Emotional Advertising
Emotional advertising messages 1,
Narrative advertising messages 2,
Aristotle s three types of appeals 3
6  cards
6. Decoys, Phantoms and Compromises
Decoy effect or attraction effect 1,
Theoretical background context ef...,
Theoretical explanation decoy eff...
6  cards

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Consumer Behavior

  • Class purpose General learning

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