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EBC 2062

This class was created by Brainscape user Julian Lopez-Acosta. Visit their profile to learn more about the creator.

By: Julian Lopez-Acosta
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Decks in this class (9)

Economic approach
What is the economic approach 1,
What does it use in it s theory 2,
Assumptions 3
10  cards
All approaches
Economic approach 1,
Identity approach 2,
Consumer based approach 3
11  cards
Identity approach
What is the identity approach 1,
Assumptions 2,
Corporate level branding 3
15  cards
Consumer-based approach
What is the consumer based approa...,
Assumptions 2,
Brand consumer exchange cognitive...
14  cards
Personality approach
What is the personality approach 1,
Assumptions 2,
Brand personality construct 3
20  cards
Relationship approach
What is the relationship approach 1,
Assumptions 2,
Brand consumer exchange 3
28  cards
Community approach
What is community approach 1,
How do brand communities affect b...,
Assumptions 3
26  cards
Cultural approach
What is the cultural approach 1,
Assumptions 2,
Brand consumer exchange framework 3
14  cards
Sensory approach
What is the sensory approach 1,
Brand consumer exchange 2,
Assumptions 3
13  cards

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EBC 2062

  • Class purpose General learning

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