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Decks in this class (25)
Chapter 1- The Market
Market 1,
Consumer goods 2,
Service markets 3
21
cards
Chapter 2- Market Research
Market orientation 1,
Market research 2,
Consumer panels 3
16
cards
Chapter 3- Market Positioning
Market positioning 1,
Consumer product categories 2,
Approaches a business may use to ...
18
cards
Chapter 4- Demand
Complementary goods 1,
Demand 2,
Demand definition 3
15
cards
Chapter 5- Supply
Subsidy 1,
Supply 2,
Supply curve 3
13
cards
Chapter 6- Markets
Equilibrium price 1,
Changes in supply and demand toge...,
Disequilibrium 3
5
cards
Chapter 7- Price Elasticity of Demand
Elasticity of demand 1,
Whether it is price elastic or pr...,
Factors influencing price elastic...
3
cards
Chapter 8- Income Elasticity of Demand
Income elasticity of demand 1,
Two factors that influence the in...,
The significance of income elasti...
4
cards
Chapter 9- Product/Service Design
Function 1,
Aesthetics 2,
Cost 3
12
cards
Chapter 10- Branding and Promotion
What is branding 1,
Above the line promotion 2,
Below the line promotion 3
16
cards
Chapter 11- Pricing Strategies
Pricing strategy 1,
Cost plus pricing 2,
Mark up 3
18
cards
Chapter 12- Distribution
Distribution 1,
Distribution channel 2,
Direct selling 3
17
cards
Chapter 13- Marketing Strategy
Product life cycle 1,
Product development 2,
Introduction 3
20
cards
Chapter 14- Approaches to Staffing
Collective bargaining 1,
Flexible workforce 2,
Pros of a flexible workforce 3
12
cards
Chapter 15- Recruitment, Selection and Training
Recruitment 1,
Why might a business need new sta...,
Person specification 3
22
cards
Chapter 16- Organisational Design
The organisational structure of t...,
Importance of structure 2,
Hierarchy 3
19
cards
Chapter 17- Motivation in Theory and Practice
Motivation 1,
Advantages of a well motivated wo...,
Motivators 3
18
cards
Chapter 18- Leadership
Manager 1,
Leader 2,
Autocratic leadership 3
11
cards
Chapter 19- Role of an Entrepreneur
Entrepreneurs 1,
What makes a good entrepreneur 2,
Running and expanding a business 3
8
cards
Chapter 20- Entrepreneurial Motives and Characteristics
Characteristics of an entrepreneur 1,
Skills required 2,
Financial motives for setting up ...
4
cards
Chapter 21- Business Objectives
Aims 1,
Objectives 2,
Sales maximisation 3
11
cards
Chapter 22- Forms of Business 1
Sole trader 1,
Sole trader advantages 2,
Sold trader disadvantages 3
33
cards
Chapter 23- Forms of Business 2
Public limited company 1,
Public limited company advantages 2,
Public limited company disadvanta...
6
cards
Chapter 24- Business Choices
Opportunity cost 1
1
cards
Chapter 25- Moving from Entrepreneur to Leader
Moving from entrepreneur to leader 1,
Difficulties moving to a leader 2,
Overcoming difficulties 3
3
cards
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Edexcel Business Studies (Theme 1)
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