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Melina Maßmann
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Decks in this class (17)
Chapter 8 - Importing, exporting and sourcing
Compare and contrast export selli...,
Identify the stages a company goe...,
Describe the various national pol...
32
cards
Chapter 9 - Global Market-Entry Strategies
Explain the advantages and disadv...,
Discuss the factors that contribu...,
Explain the evolution of cooperat...
25
cards
Chapter 10 - Brand and Product Decisions in Global Marketing
Chapter 13 global marketing commu...,
Compare contrast local products b...,
Explain how maslow s needs hierar...
30
cards
Chapter 11 - Pricing Decisions
Review basic pricing concepts tha...,
Identify the different pricing st...,
List some of the environmental in...
23
cards
Chapter 12 - Global Marketing Channels and Physical Distribution
List the guidelines companies sho...,
Name channel objectives regarding...,
Explain the terminology and struc...
32
cards
Chapter 13 - Global Marketing Communications Decisions I: Advertising and Public Relations
Define explain global advertising,
Globalisation product cultures wh...,
What are the top 10 global market...
30
cards
Chapter 14 - Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Define and explain sales promotion,
Utility of sales promotion,
Aspects to consider when deciding...
27
cards
Chapter 15 - Global Marketing and the Digital Revolution
Explain the brief history of the ...,
List additional milestones of the...,
Describe the three waves of the i...
23
cards
Chapter 16 - Strategic Elements of Competitive Advantage
Define the term industry,
Describe porters five forces mode...,
Explain force 1 threat of new ent...
28
cards
Chapter 17 - Leadership, Organisation and CSR
Who is the former ceo of hp,
What is a leader s task,
Who s in charge in 2015 3mabbchry...
16
cards
Chapter 7 - Segmentation, Targeting and Positioning
Describe global market segmentation,
Describe types of segmentation me...,
Describe geographic segmentation
31
cards
Chapter 6 - Global Information Systems and Market Research
Define information technology man...,
What is the business intelligence...,
Define intranet rte and edi as a ...
19
cards
Chapter 5 - The Political, Legal and Regulatory Environments
Describe sovereignty,
Sovereignty global market integra...,
Describe the political risk of go...
25
cards
Chapter 4 - Social and Cultural Environments
Tasks of global marketers regardi...,
Define and explain the term culture,
Definition of culture by hofstede
26
cards
Chapter 3 - The Global Trade Environment
Explain the general agreement of ...,
Explain the wto world trate organ...,
Explain preferential trade agreem...
21
cards
Chapter 2 - The global economic environment
Give an overview of the world eco...,
Zeroing on on economic systems,
Describe the economic system matrix
25
cards
Chapter 1 - Introduction to Global Marketing
History of going global,
Marketing and global marketing de...,
Describe the product market growth
21
cards
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international marketing
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