Marketing Flashcards

Decks in this Class (15):

• Chapter 1 Intro To Marketing

  Chapter 1: Intro. To Marketing

  Sample Cards:

  define marketing,

  define a need,

  define a want
  22 Cards
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• Chapter 2 The Marketing Environment Soci

  Chapter 2: The Marketing Environment, Social Responsibilities, and Ethics

  Sample Cards:

  define target market,

  define external environment,

  define competitive factors as an environ
  31 Cards
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• Chapter 3 Strategic Planning For Competi

  Chapter 3: Strategic Planning for Competitive Advantage

  Sample Cards:

  define strategic planning,

  what are the 3 levels of strategic plann,

  define business unit sbu
  25 Cards
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• Chapter 4 Developing A Global Vision

  Chapter 4: Developing a Global Vision

  Sample Cards:

  define outsourcing,

  define in shoring,

  what are some benefits of having globali
  30 Cards
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• Chapter 5 Marketing Research

  Chapter 5: Marketing Research

  Sample Cards:

  define marketing research,

  what is the role of marketing research,

  what is the first functional role
  35 Cards
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• Chapter 6 Consumer Decision Making

  Chapter 6: Consumer Decision Making

  Sample Cards:

  define consumer decision making,

  what is the importance and understanding,

  types of needs
  34 Cards
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• Chapter 7 Business Marketing

  Chapter 7: Business Marketing

  Sample Cards:

  define business to business marketing,

  define business vs consumer marketing,

  define consumer marketing
  33 Cards
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• Chapter 9 Customer Relationship Marketin

  Chapter 9: Customer Relationship Marketing

  Sample Cards:

  define customer relationship,

  define customer relationship management,

  define customer relationship marketing
  23 Cards
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• Chapter 10 Product Concept

  Chapter 10: Product Concept

  Sample Cards:

  define products,

  define consumer product,

  define convenience goods as a consumer p
  42 Cards
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• Chapter 11 Developing And Managing Produ

  Chapter 11: Developing and Managing Products

  Sample Cards:

  what is the importance of new products,

  define categories of new products,

  define new to the world as a category of
  22 Cards
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• Chapter 12 Services And Non Profit Organ

  Chapter 12: Services and Non-Profit Organization Marketing

  Sample Cards:

  define intangibility as to how services,

  define search quality as to how services,

  define experience quality as to how serv
  28 Cards
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• Chapter 13 Setting The Right Price

  Chapter 13: Setting the Right Price

  Sample Cards:

  define price,

  define internal price,

  define external price
  57 Cards
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• Chapter 14 Marketing Channels And Supply

  Chapter 14: Marketing Channels and Supply Chain Management

  Sample Cards:

  define marketing channel,

  what are several trends of competitive a,

  who are channel members
  60 Cards
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• Chapter 17 Advertising Public Relations

  Chapter 17: Advertising, Public Relations, and Direct Response

  Sample Cards:

  define advertising,

  define the advertising response function,

  what are the effects on advertising on c
  68 Cards
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• Chapter 18 Sales Promotion And Personal

  Chapter 18: Sales Promotion and Personal Selling

  Sample Cards:

  define sales promotion,

  define coupons,

  define rebates
  26 Cards
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