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Marketing

This class was created by Brainscape user Ming Gilbert. Visit their profile to learn more about the creator.

By: Ming Gilbert
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Decks in this class (15)

Chapter 1: Intro. To Marketing
Define marketing 1,
Define a need 2,
Define a want 3
22  cards
Chapter 2: The Marketing Environment, Social Responsibilities, and Ethics
Define target market 1,
Define external environment 2,
Define competitive factors as an ...
31  cards
Chapter 3: Strategic Planning for Competitive Advantage
Define strategic planning 1,
What are the 3 levels of strategi...,
Define business unit sbu 3
25  cards
Chapter 4: Developing a Global Vision
Define outsourcing 1,
Define in shoring 2,
What are some benefits of having ...
30  cards
Chapter 5: Marketing Research
Define marketing research 1,
What is the role of marketing res...,
What is the first functional role 3
35  cards
Chapter 6: Consumer Decision Making
Define consumer decision making 1,
What is the importance and unders...,
Types of needs 3
34  cards
Chapter 7: Business Marketing
Define business to business marke...,
Define business vs consumer marke...,
Define consumer marketing 3
33  cards
Chapter 9: Customer Relationship Marketing
Define customer relationship 1,
Define customer relationship mana...,
Define customer relationship mark...
23  cards
Chapter 10: Product Concept
Define products 1,
Define consumer product 2,
Define convenience goods as a con...
42  cards
Chapter 11: Developing and Managing Products
What is the importance of new pro...,
Define categories of new products 2,
Define new to the world as a cate...
22  cards
Chapter 12: Services and Non-Profit Organization Marketing
Define intangibility as to how se...,
Define search quality as to how s...,
Define experience quality as to h...
28  cards
Chapter 13: Setting the Right Price
Define price 1,
Define internal price 2,
Define external price 3
57  cards
Chapter 14: Marketing Channels and Supply Chain Management
Define marketing channel 1,
What are several trends of compet...,
Who are channel members 3
60  cards
Chapter 17: Advertising, Public Relations, and Direct Response
Define advertising 1,
Define the advertising response f...,
What are the effects on advertisi...
68  cards
Chapter 18: Sales Promotion and Personal Selling
Define sales promotion 1,
Define coupons 2,
Define rebates 3
26  cards

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Marketing

  • Class purpose General learning

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