Decks in this Class (15):
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Chapter 1 Intro To Marketing
Chapter 1: Intro. To Marketing
Sample Cards:define marketing,define a need,define a want22 CardsPreview Flashcards -
Chapter 2 The Marketing Environment Socia
Chapter 2: The Marketing Environment, Social Responsibilities, and Ethics
Sample Cards:define target market,define external environment,define competitive factors as an envi...31 CardsPreview Flashcards -
Chapter 3 Strategic Planning For Competit
Chapter 3: Strategic Planning for Competitive Advantage
Sample Cards:define strategic planning,what are the 3 levels of strategic pl...,define business unit sbu25 CardsPreview Flashcards -
Chapter 4 Developing A Global Vision
Chapter 4: Developing a Global Vision
Sample Cards:define outsourcing,define in shoring,what are some benefits of having glob...30 CardsPreview Flashcards -
Chapter 5 Marketing Research
Chapter 5: Marketing Research
Sample Cards:define marketing research,what is the role of marketing research,what is the first functional role35 CardsPreview Flashcards -
Chapter 6 Consumer Decision Making
Chapter 6: Consumer Decision Making
Sample Cards:define consumer decision making,what is the importance and understanding,types of needs34 CardsPreview Flashcards -
Chapter 7 Business Marketing
Chapter 7: Business Marketing
Sample Cards:define business to business marketing,define business vs consumer marketing,define consumer marketing33 CardsPreview Flashcards -
Chapter 9 Customer Relationship Marketing
Chapter 9: Customer Relationship Marketing
Sample Cards:define customer relationship,define customer relationship manageme...,define customer relationship marketing23 CardsPreview Flashcards -
Chapter 10 Product Concept
Chapter 10: Product Concept
Sample Cards:define products,define consumer product,define convenience goods as a consume...42 CardsPreview Flashcards -
Chapter 11 Developing And Managing Produc
Chapter 11: Developing and Managing Products
Sample Cards:what is the importance of new products,define categories of new products,define new to the world as a category of22 CardsPreview Flashcards -
Chapter 12 Services And Non Profit Organi
Chapter 12: Services and Non-Profit Organization Marketing
Sample Cards:define intangibility as to how servic...,define search quality as to how services,define experience quality as to how s...28 CardsPreview Flashcards -
Chapter 13 Setting The Right Price
Chapter 13: Setting the Right Price
Sample Cards:define price,define internal price,define external price57 CardsPreview Flashcards -
Chapter 14 Marketing Channels And Supply
Chapter 14: Marketing Channels and Supply Chain Management
Sample Cards:define marketing channel,what are several trends of competitiv...,who are channel members60 CardsPreview Flashcards -
Chapter 17 Advertising Public Relations A
Chapter 17: Advertising, Public Relations, and Direct Response
Sample Cards:define advertising,define the advertising response function,what are the effects on advertising o...68 CardsPreview Flashcards -
Chapter 18 Sales Promotion And Personal S
Chapter 18: Sales Promotion and Personal Selling
Sample Cards:define sales promotion,define coupons,define rebates26 CardsPreview Flashcards
Current Learners (3)
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