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Flashcard maker: Walker G

Decks in this class (55)

CHAPTER 1
- Know the different aspects that marketing encompasses. - Understand the marketing concept and how it relates to the marketing management process. - Learn the elements of the marketing mix.
1  cards
Introduction (1)
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13  cards
Introduction, Definitions, Marketing Concept, Selling Concept (1)
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47  cards
Managing the Marketing Process, 7-P's (1)
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71  cards
CHAPTER 2
- Understand why marketers need marketing research - Define marketing research and its importance - Describe why and how to conduct marketing research
1  cards
Introduction, Overview of Marketing Research Process (2)
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13  cards
Step 1 (2)
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16  cards
CHAPTER 3
- Understand how to segment markets and why doing so is important - Learn how to successfully select a target market for a product or service - Create a buyer persona from a customer segment
1  cards
Segmentation (3)
The creator of this deck did not yet add a description for what is included in this deck.
18  cards
CHAPTER 4
- Define what positioning is and why it is important to marketers - Describe how positioning helps brands and products have greater success - Explain how to position products and discuss common positioning problems
1  cards
Positioning (4)
The creator of this deck did not yet add a description for what is included in this deck.
16  cards
Positioning Strategies (4)
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6  cards
CHAPTER 5
- Understand the overall buyer behavior process. - Know how companies can use the buyer behavior process to help market to consumers. - Recognize the variations that could occur in the buyer behavior process.
1  cards
The Buyer Behavior Process (5)
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39  cards
Maslow's Hierarchy of Needs (5)
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13  cards
Business to Business Buying Process (5)
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10  cards
CHAPTER 6
- Define the types of product attributes. - Describe the types of consumer products and services. - Know the stages in the product life cycle and how to apply marketing strategies for each stage. - Learn the types and functions of product packaging. - Understand how new packaging trends are used to help market products.
1  cards
CHAPTER 7
SERVICES MARKETING - Understand what services are and how they are marketed differently than products. - Define what is meant by “customer experience” and how it relates to services marketing. - Understand customer journey mapping as a way to architect excellent customer experiences. - Discuss Customer Lifetime Value and the set of benefits that relate to it. - Learn what a services blueprint is and how it helps marketers offer better services.
1  cards
Introduction, Services and Service Marketing (7)
The creator of this deck did not yet add a description for what is included in this deck.
30  cards
The Customer Journey (7)
The creator of this deck did not yet add a description for what is included in this deck.
67  cards
Evaluating Services (7)
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14  cards
The Customer Experience (7)
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11  cards
Characteristics of Services (7)
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72  cards
CHAPTER 8
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1  cards
Introduction (8)
BRANDS AND BRAND MANAGEMENT - Learn the different functions of a brand - Identify the different brand elements - Develop a brand map for brand associations - Understand how to create a strategy for a cohesive brand image
17  cards
Brand Identification: Measuring Brand Awareness (8)
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15  cards
Brand Differentiation: Building Associations (8)
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16  cards
Brand Value (8)
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15  cards
Branding Strategy Levels (8)
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31  cards
Brand Identity vs. Brand Image (8)
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29  cards
CHAPTER 9
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
CHAPTER 10
PRICING PRODUCTS AND SERVICES - Know basic pricing terminology - Understand the general approaches to setting prices - Understand the psychological aspects of pricing - Create a general price range for a good or service
8  cards
Pricing Terminology (10)
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51  cards
Pricing Models (10)
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58  cards
Other Pricing Strategies (10)
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34  cards
Psychological Strategies in Pricing (10)
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42  cards
CHAPTER 11
- Understand the elements of the promotional mix (marketing communication mix) - Describe the characteristics of the different advertising media and their best uses - Learn how to break through the promotional clutter
1  cards
Promotions Introduction (11)
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12  cards
The Promotional Mix Pieces (11)
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48  cards
Advertising (11)
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26  cards
Advertising Measurement Terms (11)
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28  cards
How to Set Up an Advertising Campaign 101 (11)
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16  cards
The Promotional Mix Elements Working Together (11)
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20  cards
CHAPTER 12
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0  cards
CHAPTER 13
SOCIAL MEDIA MARKETING - Learn the trends in the changing landscape of social media - Understand general social media marketing tips - Know the social media platforms and their uses - Be aware of resources for monitoring a brand on social media
1  cards
Introduction, Social Media Landscape (13)
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16  cards
Social Media Marketing (13)
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11  cards
CHAPTER 14
DISTRIBUTING PRODUCTS - Define what distribution channels are and describe why they are needed - Identify and compare the broad classes of distribution channels - Recognize distribution channel design considerations and channel management challenges
1  cards
Overview of Channels (14)
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33  cards
Types of Channels (14)
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53  cards
Channel Design (14)
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17  cards
CHAPTER 15
THE MARKETING ENVIRONMENT - Recognize the (potential) influence of the immediate environment on an organization - Interpret the (potential) influence of the external environment on an organization - Understand environmental scanning for an industry or company
7  cards
The Marketing Environment (15)
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41  cards
The External Environment (15)
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35  cards
Environmental Scanning (15)
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13  cards

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Marketing

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