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Sam Murphy
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Decks in this class (15)
Lecture 1
The default effect 1,
Why are decisions often complex a...,
Heuristics 3
15
cards
"managerial Relevance"
Linking heuristics with decision ...,
Loss aversion relevance 2,
Managerial relevance of 4 weapons...
17
cards
Stuff
A model of information processing 1,
Knowledge content 2,
Brand positioning objectives 3
28
cards
Revision
Heurtics and biases based on the ...,
Weapons of social influence 2,
Message learning approach who say...
9
cards
Tutorial 3
Touchpoints 3 1,
Categorisation by chanel 2,
Key takeaways 3
6
cards
Lecture 10
Low effort decision making 1,
Low effort decision making two im...,
Low effort decision making learni...
12
cards
Lecture 11
Experience route 1,
Customer journey management 2,
Back in the days the purchase fun...
10
cards
Lecture 8
Problem recognition 1,
Actual va ideal state 2,
Internal search 3
15
cards
Lecture 9
Typology of consumer buying decis...,
Typology of goods based on effort...,
Deciding which brands to consider 3
12
cards
Lecture 7
Motivation 1,
Relevance 2,
Cognitive models of attitude form...
12
cards
Lecture 6
Attitude 1,
Evaluation 2,
Attitudes influencing sales 3
15
cards
Lecture 5
Memory 1,
Retrieval 2,
Types of memory 3
19
cards
Levture 4
A model of information processing 1,
Exposure 2,
Marketing stimulus 3
18
cards
Lecture 3
How culture affects people decisi...,
What is country differences 2,
What are values 3
15
cards
Lecture 2
4 weapons of influence techniques...,
Reciprocity 2,
Indirect reciprocity 3
8
cards
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Marketing
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