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Marketing

This class was created by Brainscape user bastian schumaker. Visit their profile to learn more about the creator.

By: bastian schumaker
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Decks in this class (11)

Chapter 1: Defining marketing and the marketin process
The marketplace consists of 1,
Two key questions to desgin a win...,
5 concepts that companies use to ...
8  cards
Chapter 3: analyzing the marketing environment
Value delivery network consists of 1,
Five major generational groups 2,
Trends in natural environment 3
9  cards
Chapter 5: Consumer markets and buyer behavior
What is the stimulus response mod...,
Name the four major factors that ...,
Buyer characteristics cultural fa...
15  cards
Chapter 4: Managing marketing information and customer insight
Competitive marketing intelligence 1,
Marketing research steps 2,
Step 1 defining the problem 3
8  cards
Chapter 7: Customer value-driven marketing strategy
Four major steps in designing a c...,
Segmenting consumer markets 2,
Segmenting consumer markets 3
14  cards
Chapter 8: Products, Services and Brands
Levels of product and services 1,
Products are anything that can be...,
Consumer products items purchased...
20  cards
Chapter 10: Pricing and value proposition
Major pricing strategies 1,
Short run average cost curve srac...,
External factors the market and d...
9  cards
Chapter 12: Marketing Channels
Channel member help provide 1,
Marketing channel management 2,
Major logistics function 3
4  cards
Chapter 14: Engaging customers and communicating customer value
Promotion mix marketing communica...,
Major changes in marketing commun...,
The communication process 9 facto...
5  cards
Lemon & verhoef - understanding CX throughout the customer journey
Cx falls into three areas 1,
Customer journey stages 2,
Cx involves four key types of tou...
10  cards
Guest lecture - Branding in the music industry & data and privacy
Several additional eu regulations...,
Blank 1,
Fedma s core objectives 2
4  cards

More about
Marketing

  • Class purpose General learning

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