Chapter 3: analyzing the marketing environment

Question 1

Value delivery network consists of:

Answer 1

1. internal environment
2. suppliers
3. marketing intermediaries
4. competitors
5. publics
6. customers

Question 2

Five major generational groups:

Answer 2

1. baby boomers
2. generation X
3. Millenials/generation Y
4. Generation Z
5. generation Alpha

Question 3

Trends in natural environment:

Answer 3

1. shortages of raw materials.
2. increased pollution.
3. increased government intervention, etc.

Question 4

Trends in environmental sustainability:

Answer 4

1. More efficient operations
2. Less wasteful products are not only good for environment but also save companies money.

Question 5

Key changes political environment:

Answer 5

1. legislation regulating business
2. socially responsible behavior
3. cause-related marketing

Question 6

purposes for business regulation:

Answer 6

1. protect companies from each other and unfair competition
2. protect consumers from unfair business practices.
3. protect the interest of society against unrestrained business behavior

Question 7

Cultural characteristics that affect marketing decision making:

Answer 7

1. persistence of core cultural values and beliefs.
2. shifts in secondary cultural values (how people vies themselves, others, organizations, society, nature, universe)

Question 8

types of companies:

Answer 8

1. Proactive: make things happen
2. Reactive: watch things happen
3. Passive: wonder what happened