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Marketing 301 MURLI

This class was created by Brainscape user ashley Edye. Visit their profile to learn more about the creator.

By: ashley Edye
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Decks in this class (16)

Chapter 1
What are needs give 2 examples 1,
What are wants give 2 examples 2,
What 4 factors are required for m...
7  cards
Chapter 2
What are the 4 market product str...,
What are the 4 critical factors i...,
What are the 4 components of the ...
4  cards
Chapter 3
List explain the 5 environmental ...
1  cards
Chapter 4
Briefly describe the 3 major form...
1  cards
Chapter 5
What are the 5 basic steps of the...,
Compare the role of marketing for...,
Compare the role of marketing for...
4  cards
Chapter 6
Describe the 3 types of organizat...,
Identify and describe the 5 roles...,
Name the 7 key organizational buy...
3  cards
Chapter 7
What are the market entry strateg...,
List the 5 strategies global comp...
2  cards
Chapter 8
List describe the 3 major types o...,
What are the 3 basic research des...,
What are the 4 stages of marketin...
3  cards
Chapter 9
Define market segmentation 1,
What are the 4 key criteria for s...,
What are 2 approaches to product ...
4  cards
Chapter 10
What 2 dimensions can you classif...,
What is the difference between a ...,
What is a consumer good what are ...
9  cards
Chapter 11
What are the 4 stages of the prod...,
What is skimming pricing 2,
What is penetration pricing 3
8  cards
Chapter 12
What is a service 1,
What are the 2 qualities of a ser...,
What are the 4 i s of a service 3
5  cards
Chapter 13
What is price 1,
What is value 2,
What are the 6 steps in the price...
11  cards
Chapter 14
What is a marketing channel 1,
What are the different types of m...,
What are the 3 functions of a mar...
4  cards
Chapter 15
What is retailing 1,
What are the 3 ways of classifyin...
2  cards
Chapter 16
What is imc 1,
What are the 6 elements of the co...,
What does field of experience mean 3
8  cards

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Marketing 301 MURLI

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