Chapter 8

Question 1

list & describe the 3 major types of research techniques

Answer 1

1. exploratory-better understanding of problem dimensions
2. descriptive- describe basic characteristics; seeking conclusive data
3. causal- cause & effect relationships among variables

Question 2

what are the 3 basic research designs that can be used?

Answer 2

1. survey
2. experiment
3. sampling

Question 3

what are the 4 stages of marketing research?

Answer 3

1. problem definition
2. formal research design
3. data collection and analysis
4. conclusions and report