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Marketing

This class was created by Brainscape user Brett Buckingham. Visit their profile to learn more about the creator.

By: Brett Buckingham
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Decks in this class (17)

Chapter 1
Marketing 1,
Draw production verse marketing o...,
What are the marketing eras 3
8  cards
Chapter 2
What are the four p s or marketin...,
Present markets present products 2,
Present products new markets 3
16  cards
Chapter 3
One company serves the entire cus...,
A number of different firms offer...,
A small number of firms control t...
14  cards
Chapter 4
What is the seven step procedure ...,
Affect the customers purchase of ...,
Relevant to including a customer ...
11  cards
Chapter 5
People who know all the facts and...,
These are needs concerned with ma...,
What is discretionary income 3
35  cards
Chapter 6
What are business and organizatio...,
A written or electronic descripti...,
What is iso 9000 3
17  cards
Chapter 7
What is marketing research 1,
What is a marketing information s...,
What is big data 3
32  cards
Chapter 8
The need satisfying offering of a...,
A products ability to satisfy the...,
The set of all product lines in i...
43  cards
Chapter 9
What is the federal trade commiss...,
What is the consumer product safe...,
Product liability 3
9  cards
Chapter 10
What is important for place 1,
What is the channel of distributi...,
What is direct marketing 3
8  cards
Chapter 11
What is consumer service level 1,
What is the supply chain 2,
What is transporting 3
7  cards
Chapter 12
Retailing 1,
General stores 2,
Single line stores 3
27  cards
Chapter 14
Basic sales tasks 1,
Order getting 2,
Order taking 3
21  cards
Chapter 13
What is promotion 1,
What is personal selling 2,
What is mass selling 3
18  cards
Chapter 15
What is product advertising 1,
Institutional advertising 2,
Pioneering advertising 3
11  cards
Chapter 17
The amount of money that is charg...,
Target return objective 2,
Profit maximizationobjective 3
40  cards
Chapter 18
What is markup 1,
Markup percent 2,
What is the markup chain 3
24  cards

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Marketing

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