Chapter 11 Flashcards
(7 cards)
1
Q
What is consumer service level
A
How rapidly and dependably a firm can deliver what consumers want
2
Q
What is the supply chain
A
The complete set of firms and facilities and logistics activities that are involved in procuring materials
3
Q
What is transporting
A
The marketing function of moving goods
4
Q
What is containerization
A
Grouping individual items into an economical shipping quantity and sealing them in protective containers for transit
5
Q
What is piggyback service
A
Loading truck trailers or flatbed trailers caring containers on the railcars
6
Q
What a storing
A
The marketing function of holding goods
7
Q
What is inventory
A
The amount of goods being stored
