Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Marketing Analytics

This class was created by Brainscape user Lukas Fahrländer. Visit their profile to learn more about the creator.

By: Lukas Fahrländer
Start Studying

Decks in this class (9)

2: Consumer and Consumer Analytics: Analyzing and Predicting preferences and Choice
What does utility consist of 1,
Two forms of brand and product ch...,
What is the goal of brand choice ...
29  cards
Important 2: Logistic Regression and Multinominal Logit Models
What is the multinominal logit mo...,
What is the independence of irrel...,
Why is the iia property not reali...
22  cards
3_1: Market Analytics: Analysing and Predicting aggregated Demand and Competiton
What are decision models 1,
What are the buillding blocks of ...,
Key independable variables inputs...
54  cards
3_2: Market Analytics: Analysing and Predicting aggregated Demand and Competiton
What is customer segmentation 1,
Name the 3 difficulties of custom...,
Rfm analysis is used to predict 3
54  cards
Important 3: Clustering; Classification
What are the two methods of dista...,
What are the two methods of model...,
How does heararchical clustering ...
34  cards
4: Analytics for Customer Management
What is database marketing 1,
What is customer management 2,
When is crm relevant 3
51  cards
5: Analytics for Brand Management
Why do brands matter firm perspec...,
What do brands signal 2,
What are the risk in product deci...
27  cards
6: Pricinng Analytics
What is dynamic pricing 1,
What are the advantages of dynami...,
4 types of dynamic pricing 3
26  cards
Guest Lecture: Würth
What is the focus of the sales te...,
What are the 4 sales channels 2,
What are the 4 clusters based on ...
4  cards

More about
Marketing Analytics

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Lukas Fahrländer's Marketing Analytics flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Marketing Analytics
  • 6 decks
  • 58 flashcards
  • 3 learners
Decks: 1 Introduction, 2 Exploratory Data Analysis, 3 Randomized Experiments, And more!
Behavior Analytic Assessments
  • 20 decks
  • 490 flashcards
  • 776 learners
Decks: Unit 1 Flashcards, Unit 1 Quiz, Unit 2 Flashcards, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions