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Marketing International

This class was created by Brainscape user Pascal Sylvain. Visit their profile to learn more about the creator.

By: Pascal Sylvain
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Decks in this class (10)

Cours 2 - Marketing International
De quoi s agit il orienter l entr...,
De quoi s agit il s adapter au ma...,
De quoi s agit il activites du ma...
9  cards
Cours 3 - Marketing international et dimensions socioculturelles
Quels sont les 4 types de facteur...,
Les sous cultures les classes soc...,
Les groupes de reference la famil...
10  cards
Cours 4 - Internationalisation et démarche marketing de l'entreprise
Ces caracteristiques sont represe...,
Ces caracteristiques sont represe...,
Quelle est la difference principa...
9  cards
Cours 5 - Stratégie marketing et développement international
Quels sont les 4 facteurs pour ev...,
Quels sont les 4 elements de la s...,
Quelles sont les tendances cles a...
15  cards
Cours 6 - Diagnostic et étude des marchés internationaux
De quoi s agit il mise en oeuvre ...,
Quelles sont les raisons de reali...,
Quels sont les 5 types d etude de...
4  cards
Cours 7 - La segmentation internationale
De quoi s agit il processus qui m...,
De quoi s agit il concentrer ses ...,
De quoi s agit il choisir quelle ...
14  cards
Cours 8 - Modes de présence et de communication sur les marchés
De quoi s agit il la maniere a tr...,
Rappel quelles sont les 4 strateg...,
Quelles sont les modes d entree a...
16  cards
Cours 9 - La politique internationale du produit
De quoi s agit il forme de promes...,
De quoi s agit il decider de l et...,
Que permet l adaptation de la pol...
15  cards
Cours 10 - Politique internationale des prix
De quoi s agit il prix predefinis...,
De quoi s agit il prix changent e...,
De quoi s agit il consiste a fixe...
12  cards
Cours 11 - Communication et promotion internationale
La promotion cherche a 1,
La communication en plus de la pr...,
Les objectifs de la communication...
14  cards

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Marketing International

  • Class purpose General learning

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