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Marketing NEU

This class was created by Brainscape user Josef S. Visit their profile to learn more about the creator.

By: Josef S
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Decks in this class (9)

1. Allgemeine Grundlagen
Die bedeutung von markten fur das...,
Akteure im markt umfeld 2,
Arten von markten kriterien fur d...
8  cards
2.1. (Strategische Perspektive des Marketing) Grundlagen des strategischen Marketing
Nenne beispiele fur strategische ...,
Begriffliche grundlagen 2,
Begriffliche grundlagen 3
23  cards
2.2 (Strategische Perspektive des Marketing) Prozess der Strategieentwicklung
Nenne alle schritte des prozess d...,
Analyse der strategischen ausgang...,
Formulierung von alternativen mar...
9  cards
3.1 (Instrumentelle Perspektive des Marketing) Produktpolitik
Produktbegriff 3 kreise 1,
Wir definieren produkt als 2,
Komponenten eines produktes 3
33  cards
3.2 (Instrumentelle Perspektive des Marketing) Preispolitik
Begriffliche grundlage 1,
Begriffliche grundlage 2,
Nenne die charakteristika preispo...
15  cards
3.3 (Instrumentelle Perspektive des Marketing) Kommunikationspolitik
Was ist der deutsche werberat 1,
Definition kommunikationspolitik 2,
Skizierre den idealtypischen plan...
15  cards
3.4 (Instrumentelle Perspektive des Marketing) Vertriebspolitik
Begriffliche grundlagen 1,
Gestaltung des vetriebssystems 2,
Gestlatung der vertriebswege 3
34  cards
4.1 (Institutionelle Perspektive des Marketing) Dienstleistungsmarketing
Entwicklung des dienstleistungsma...,
Grundlagen des dienstleistungsmar...,
Grundlagen des dienstleistungsmar...
15  cards
4.2 (Institutionelle Perspektive des Marketing) Handelsmarketing
Definition handelsbetriebe bzw ha...,
Nenne die charakterisierung von b...,
Nenne die 2 kategorien von betrie...
15  cards

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Marketing NEU

  • Class purpose General learning

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