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Marketing Research

This class was created by Brainscape user Sophie Shearn. Visit their profile to learn more about the creator.

By: Sophie Shearn
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Decks in this class (10)

Marketing Research (W1)
Marketing 1,
Marketing research 2,
What is the marketing research or...
35  cards
Marketing Research Process (W2)
Outline the market research proce...,
Explain 2,
Market opportunity 3
47  cards
Research Ethics and Secondary Data (W3)
Ethics 1,
Different actors who should be co...,
Client obligation 3
29  cards
Online Marketing and Big Data Analytics (W4)
Advantages of using the internet ...,
Examples of online secondary data 2,
Examples of online qualitative re...
27  cards
Focus Group Discussion and Interviews (W5)
Qualitative research 1,
Characteristics of qualitative re...,
Disadvantages of qualitative rese...
29  cards
Projective Techniques and Observation (W6)
What do projective techniques do 1,
Word association tests 2,
Analogies 3
23  cards
Ethnography and Netnography (W7)
Ethnography 1,
Explain the origins of ethnography 2,
Surface culture 3
24  cards
Mixed Method Qualitative Research (W8)
How to make qualitative research ...,
Photo elicitation techniques 2,
Making qualitative research rigor...
5  cards
Survey and Questionnaire Design (W9)
Survey 1,
Advantages of survey 2,
Disadvantages of survey 3
70  cards
Measurement Process (W10)
Sampling errors 1,
Systematic error 2,
Measurement error 3
44  cards

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Marketing Research

  • Class purpose General learning

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