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MKTG 321 Test 3 Flashcards
Decks in this Class (3):
name term design symbol or any other ...,
part of a brand that can be spoken 7u...,
element of brand that is not made up ...
decisions and activities that make pr...,
all the activities associated with th...,
total set of managerial activities us...
value paid for a product in a marketi...,
price does not always take the form o...,
importance of price to marketers
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