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Rahul Sane
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Decks in this class (21)
CH01: Mktg Realities
Marketing 1,
Marketer 2,
Industry 3
19
cards
CH02: Mktg Planning and Mgmt
The 4 marketing planning activiti...,
Mission 2,
What is the purpose of the mission 3
32
cards
CH03: Analyzing Consumer Markets
Consumer behavior 1,
The 3 types of consumer character...,
Cultural factors consumer charact...
27
cards
CH04: Analyzing Business Markets
Business market 1,
Main characteristics of business ...,
Types of buying situations 3
21
cards
CH05: Conducting Marketing Research
Marketing research 1,
The 4 goals of marketing research 2,
Marketing insights 3
49
cards
CH06: Market Segments and Target Customers
Targeting 1,
Mass marketing 2,
Targeted marketing 3
28
cards
CH07: Value Proposition and Positioning
The 3 types of customer value 1,
Functional value 2,
Psychological value 3
25
cards
CH08: Designing and Managing Products
Product design 1,
Product core functionality 2,
Product features 3
28
cards
CH09: Designing and Managing Services
Service 1,
Levels on the good service spectr...,
4 major characteristics of servic...
32
cards
CH10: Building Strong Brands
Brand 1,
Ultimate purpose of the brand 2,
Branding 3
42
cards
CH11: Pricing and Sales Promotions
Price 1,
Who gave rise to the idea of sett...,
Reference prices 3
50
cards
CH12: Managing Marketing Communications
Marketing communications 1,
Macromodel of marcom 2,
Micromodel of marcom 3
33
cards
CH13: Integrated Marketing Campaigns
Integrated marketing communicatio...,
Horizontal integration 2,
Vertical integration 3
38
cards
CH14: Personal Selling and Direct Marketing
Personal selling 1,
The 3 main qualities of personal ...,
The 6 major steps in effective se...
34
cards
CH15: Distribution Channels
Distribution channel 1,
Main types of intermediaries 2,
The 7 main functions of the distr...
32
cards
CH16: Managing Retailing
Retailing 1,
The new factors in the modern ret...,
Goals for product assortment and ...
29
cards
CH17: Driving Growth in Competitive Markets
The 4 methods in the ansoff growt...,
Market penetration strategy 2,
Market development strategy 3
53
cards
CH18: New Market Offerings
The 2 types of innovation 1,
The 6 main ways to manage innovat...,
The 5 main stages in the stage ga...
25
cards
CH19: Building Customer Loyalty
The 5 stages of the customer acqu...,
Conversion rate 2,
Retention rate 3
20
cards
CH20: Tapping into Global Markets
Reasons to enter international ma...,
Headwinds faced when going intern...,
2 major types of risks associated...
48
cards
CH21: Socially Responsible Marketing
Triple bottom line 1,
The 5 components of corporate res...,
The 3 things enhanced by corporat...
25
cards
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Mktg Management
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