Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

MKTG371

This class was created by Brainscape user Geoff Mendoza. Visit their profile to learn more about the creator.

By: Geoff Mendoza
Start Studying

Decks in this class (14)

Marketing Research (Test 1)
Basic research 1,
Applied research 2,
Primary data 3
12  cards
Motivation, Ability and Oppurtunity
Motivation 1,
High motivation 2,
Low motivation 3
20  cards
Exposure and Attention (Test 1)
Exposure 1,
Selective exposure 2,
Attention 3
7  cards
Perception (Test 1)
Perception 1,
What are the two major factors go...,
Absolute terms 3
17  cards
High Effort Attitudes (Test 1)
Attitude 1,
What is behavior a combination of 2,
Cognitive dissonance 3
10  cards
Low Effort Attitudes (Test 1)
Heuristics 1,
The truth effect 2,
The mere exposure effect 3
7  cards
Categorization (Test 2)
When does categorization occur 1,
What is taxonomic categorization 2,
Define superordinate categorizati...
14  cards
Memory & Retrieval (Test 2)
What is sensory memory 1,
What is echoic memory 2,
What is iconic memory 3
24  cards
Problem Recognition & Information Search (Test 2)
What is extended problem solving 1,
What is limited problem solving 2,
What is habitual decision making 3
11  cards
Low Effort Decisions (Test 2)
What is the availability heuristic 1,
What is the representative heuris...,
What is base rate neglect 3
29  cards
High Effort Decision Making (Test 2)
Define compensatory decision proc...,
Define non compensatory decision ...,
What is self control 3
11  cards
Post-Decision Process (Test 2)
Why should you care about what ha...,
What is word of mouth communicati...,
What is customer satisfaction 3
10  cards
Social Influences (Persuasion)
Compliance tactic giving a reason 1,
Compliance tactic reciprocity 2,
Reciprocity of concessions door i...
19  cards
Consumer Diversity and Social Class
Consumer confidence 1,
What do general economic conditio...,
What is social class determined by 3
13  cards

More about
MKTG371

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Geoff Mendoza's MKTG371 flashcards for their SDSU class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions