High Effort Attitudes (Test 1)

Question 1

Attitude

Answer 1

Overall evaluation that expresses how much we like/dislike something

They are learned and enduring

Question 2

What is behavior a combination of?

Answer 2

Genetics, Personality, Attitudes and Situational Factors

Question 3

Cognitive Dissonance

Answer 3

When there is a difference between thoughts/actions and behavior

Example: Cigarette smoking

Question 4

Central Route

Answer 4

Requires lots of thought and elaboration

Question 5

Peripheral Route

Answer 5

Requires little thought and elaboration

Question 6

Measuring Belief Strenghts

Answer 6

Belief must be important, if so is it true for this object

How likely is that this object has this feature/characteristic?

Question 7

Measuring Evaluations

Answer 7

Evaluations are the affective positive/negative responses to the individuals beliefs
Numeric Range from Negative to Positive (No Zeroes!)

Question 8

Theory of Reasoned Action

Answer 8

Explains how attitudes form and change

Question 9

4 Ways to Change attitudes

Answer 9

Change belief
Change evaluation
Add a new belief
Target normative beliefs

Question 10

Match-Up hypothesis

Answer 10

When there is a fit between the endorser and endorsed product, it is effective on consumers