This class was created by Brainscape user Matt Gu. Visit their profile to learn more about the creator.
By:
Matt Gu
- decks
- flashcards
- learners
Decks in this class (19)
Chapter 1 - Introduction
Social marketing 1,
3 steps of the social marketing p...,
4 steps of systematic planning pr...
9
cards
Chapter 2 - 10-step Strategic Planning Model
Stages of social marketing planni...,
What social marketing planning do...,
10 steps 3
28
cards
Chapter 3 - Research Options
Three types of research by resear...,
Exploratory research 2,
Descriptive research 3
38
cards
Chapter 4 - Behaviour Change Theories, Models, & Frameworks
Theories models and frameworks he...,
The diffusion of innovations theo...,
3 factors that influence behaviou...
36
cards
Chapter 5 - Steps 1: Social Issue, DEI Considerations, Purpose, Focus
Social issue dei considerations a...,
What is the purpose 2,
Purpose statement 3
6
cards
Chapter 5 - Step 2: Conduct SA, Review Prior Effects
The microenvironment prismic 1,
The macroenvironment pendect 2,
What is the purpose for scanning ...
19
cards
Sponsorships + Upstream, Policies, & Partnerships
Upstream prevention 1,
Mid stream support 2,
Downstream treatment 3
17
cards
Chapter 6 - Step 3: Selecting Priority Audiences
Step 1 in selecting a priority au...,
3 steps in selecting prio audience 2,
Step 2 evaluate segments 3
13
cards
Chapter 7 - Step 4: Behaviour Obj & Target Goals
Three objectives associated with ...,
Behaviour objectives 5 criteria f...,
Knowledge objectives 3
9
cards
Chapter 8 - Step 5: Audience Insights (TEST 1 INCLUSIVE)
Five audience insights pdpti 1,
Perceived barriers 2,
Desired benefits 3
23
cards
Chapter 9 - Step 6: Crafting a Desired Positioning
Definition of positioning 1,
When to position a behaviour 2,
Perceptual map 3
24
cards
Chapter 10 - Step 7.1: Creating A Product Platform
Examples of products as a good vs...,
Core customer value product 2,
Actual customer value product 3
20
cards
Chapter 11 - Step 7.2: Price, Determining Incentives & Disincentives
Price as the second p 1,
Six price related tactics 2,
Objective for price setting 3
15
cards
Chapter 12 - Step 7.3: Place - Making Access Convenient & Pleasant
Place 1,
Value delivery network 2,
5 objectives of place 3
17
cards
Chapter 13 - Step 7.4: Promotion
Promotion 1,
3 appeals in persuasive communica...,
Rational appeal 3
42
cards
Chapter 14 - Step 8: Monitoring & Evaluation
Major components of an evaluation...,
Monitoring 2,
Evaluation 3
13
cards
Chapter 15 - Step 9: Budget & Funding Plans
Shrinkflation 1,
4 ways to determine budgets acoc 2,
Affordable method 3
23
cards
Chapter 16 - Step 10: Implementation & Sustaining Behaviour Plans
Phasing 1,
Phases organized by first piloting 2,
Phases organized by prior audience 3
19
cards
The 10 steps
10 steps to social marketing 1
1
cards
More about
MRKT351
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Matt Gu's MRKT351 flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
