This class was created by Brainscape user Eddy De La Torre. Visit their profile to learn more about the creator.
Flashcard maker:
Eddy De La Torre
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Decks in this class (18)
Ch 1 - Creating Customer Relationships and Value through Marketing
Learning Objectives and Key Terms
30
cards
Ch 2 - Developing Successful Marketing and Organizational Strategies
No deck description has yet been added by the author.
38
cards
Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
No deck description has yet been added by the author.
46
cards
Ch 4 - Understanding Consumer Behavior
No deck description has yet been added by the author.
29
cards
Ch 6 - Understanding and Reaching Global Consumers and Markets
No deck description has yet been added by the author.
32
cards
Ch 7 - Marketing Research: From Customer Insights to Actions
No deck description has yet been added by the author.
28
cards
Ch 8 - Market Segmentation, Targeting, and Positioning
No deck description has yet been added by the author.
23
cards
Ch 9 - Developing New Products and Services
No deck description has yet been added by the author.
29
cards
Ch 10 - Managing Successful Products, Services, and Brands
No deck description has yet been added by the author.
22
cards
Ch 11 - Pricing Products and Services
No deck description has yet been added by the author.
25
cards
Ch 16 - Using Social Media to Connect with Consumers
No deck description has yet been added by the author.
25
cards
Ch 17 - Personal Selling and Sales Management
No deck description has yet been added by the author.
25
cards
Quiz Questions Ch 10 through 14
No deck description has yet been added by the author.
70
cards
Ch 12 - Managing Marketing Channels and Supply Chains
No deck description has yet been added by the author.
29
cards
Ch 13 - Retailing and Wholesaling
No deck description has yet been added by the author.
33
cards
Ch 14 - Integrated Marketing Communications and Direct Marketing
No deck description has yet been added by the author.
33
cards
Ch 15 - Advertising, Sales Promotion, and Public Relations
No deck description has yet been added by the author.
29
cards
Ch 18 - Implementing Interactive and Multichannel Marketing
No deck description has yet been added by the author.
24
cards
More about Principles of Marketing
- Class purpose General learning
The creator of this class did not yet add a description for what is included in this class.
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