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principles of marketing

This class was created by Brainscape user Trang Bui. Visit their profile to learn more about the creator.

By: Trang Bui
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Decks in this class (16)

1. Marketing: Creating Customer Value and Engagement
No deck description has yet been added by the author.
28  cards
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
No deck description has yet been added by the author.
30  cards
5. Consumer Markets and Buy Behavior
No deck description has yet been added by the author.
42  cards
7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
No deck description has yet been added by the author.
40  cards
8. Products, Services, and Brands: Building Customer Value
No deck description has yet been added by the author.
54  cards
9. Developing New Products and Managing the Product Life Cycle
No deck description has yet been added by the author.
30  cards
10. Pricing: Understanding and Capturing Customer Value
No deck description has yet been added by the author.
19  cards
11. Pricing Strategies
No deck description has yet been added by the author.
36  cards
14. Engaging Customers and Communicating Customer Value: Integrated Marketing Communication Strategy
No deck description has yet been added by the author.
31  cards
15. Advertising and Public Relations
No deck description has yet been added by the author.
37  cards
16. Personal Selling and Sales Promotion
No deck description has yet been added by the author.
20  cards
17. Direct, Online, Social Media, and Online Marketing
No deck description has yet been added by the author.
24  cards
Practice Exams
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11  cards
C1 Exam
No deck description has yet been added by the author.
97  cards
C2 Exam
No deck description has yet been added by the author.
101  cards
C5 Exam
No deck description has yet been added by the author.
55  cards

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principles of marketing

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