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Puk slewe
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Decks in this class (40)
1.1 Knowledge clip Customer experience management
No deck description has yet been added by the author.
15
cards
1.2 kc: network paradigm
No deck description has yet been added by the author.
3
cards
1.3 lecture 1
No deck description has yet been added by the author.
5
cards
1.4 slater narver 1990 the effect of a market orientation on business profitability
No deck description has yet been added by the author.
24
cards
1.5Narver&Slater (1998). Customer led and market oriented, let’s not confuse the two
No deck description has yet been added by the author.
17
cards
1.6 Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,
No deck description has yet been added by the author.
21
cards
1.7Homburg, Jozi&Kuehnl (2017), Customer experience management: toward implementing an evolving marketing concept,
No deck description has yet been added by the author.
30
cards
2.1 Robert J. Dolan (2014), Marketing Reading: Framework for Marketing Strategy Formation.
No deck description has yet been added by the author.
12
cards
2.2 Laughlin, P. (2014), Holistic customer insight as an engine of growth
No deck description has yet been added by the author.
7
cards
2.3 Consumer insights introduction
No deck description has yet been added by the author.
9
cards
2.4 Van den Driest, F., Sthanunathan, S., & Weed, K. (2016). Building an insights engine
No deck description has yet been added by the author.
19
cards
2.5 consumer insights: what?
No deck description has yet been added by the author.
8
cards
2.6 cinsumer insights: how?
No deck description has yet been added by the author.
11
cards
2.7B Means-end chains in marketing B1 insights and motivation
No deck description has yet been added by the author.
11
cards
2.8 User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach,
No deck description has yet been added by the author.
7
cards
2.9 Magids, S., Zorfas, A., & Leemon, D. (2015), The new science of customer emotions
No deck description has yet been added by the author.
9
cards
2.10 Means-end chains: What? How?
No deck description has yet been added by the author.
12
cards
2.11 Means-end chains in marketing practice
No deck description has yet been added by the author.
13
cards
3.1 Overview marketing strategy
No deck description has yet been added by the author.
25
cards
3.2 value and value equity
No deck description has yet been added by the author.
5
cards
3.3 Almquist, Senior and Bloch (2016). The Elements of Value Measuring and delivering—what consumers really want.
No deck description has yet been added by the author.
15
cards
3.4 Closing the Marketing Capabilities Gap
No deck description has yet been added by the author.
14
cards
3.5 Lemon,Rust& Zeithaml (2001). What drives customer equity?
No deck description has yet been added by the author.
0
cards
3.6 Blue Ocean Strategy: FROM THEORY TO PRACTICE
No deck description has yet been added by the author.
11
cards
3.7 Lecture 3.1
No deck description has yet been added by the author.
10
cards
4.1 behavioral theories
No deck description has yet been added by the author.
9
cards
4.2 classical conditioning + operant conditioning
No deck description has yet been added by the author.
32
cards
4.3 vicarious learning
No deck description has yet been added by the author.
12
cards
4.4 A behavior modification perspective on marketing.
No deck description has yet been added by the author.
2
cards
4.5 Wells, V.K. (2014), Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda
No deck description has yet been added by the author.
18
cards
4.6Gelbrich, K., Gäthke, J., & Hübner A. (2017), Rewarding customers who keep a product: How reinforcement affects customers' product return decision in online retailing,
No deck description has yet been added by the author.
4
cards
4.7 YUBO CHEN, QI WANG, and JINHONG XIE* Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learnin
No deck description has yet been added by the author.
4
cards
5.1brand basics and brand importance
No deck description has yet been added by the author.
21
cards
5.2 Dwivedi, Merrilees&Sweeney (2010), Brand extension feedback effects: a holistic framework,
No deck description has yet been added by the author.
12
cards
5.4 brand architecture
No deck description has yet been added by the author.
18
cards
5.5 relationship equity
No deck description has yet been added by the author.
11
cards
5.6 Watson, Beck, Henderson & Palmatier (2015), Building, measuring, and profiting from customer loyalty Building
No deck description has yet been added by the author.
16
cards
5.7 customer equity
No deck description has yet been added by the author.
12
cards
5.8 Silveira, C., Oliveira, M. and Luce, F. (2017), Comparing alternative approaches to estimate customer equity,
No deck description has yet been added by the author.
2
cards
Overall
No deck description has yet been added by the author.
30
cards
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theories of marketing
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