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Y2 Principles of marketing

This class was created by Brainscape user Max Eustance Brougham. Visit their profile to learn more about the creator.

By: Max Eustance Brougham
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Decks in this class (10)

The marketing concept
What is a key marketing relations...,
Long term satisfaction leads to 2,
What is a long term goal of marke...
7  cards
Market orientation
Marketing is about customer reten...,
Customer value leads to 2,
Long term customer satisfaction l...
12  cards
The marketing environment
What is a marketing environment 1,
What is the macroenvironment 2,
What is the microenvironment 3
10  cards
Market analysis
What does market analysis help un...,
What are examples of internal con...,
What are examples of internal ad ...
9  cards
Segmentation, targeting and positioning
What is market segmentation 1,
What does market segmentation all...,
How can you segment consumers 3
10  cards
Marketing planning
What is marketing planning 1,
What are some key marketing plann...,
What is a business mission 3
8  cards
Buying behaviour
Why do we study behaviour 1,
Why do firms need to understand w...,
What are paradigms of choice 3
18  cards
Different contexts of marketing
What are services 1,
What are characteristics of servi...,
What does heterogeneity mean in s...
8  cards
Ethics in marketing
What is business ethics 1,
What is marketing ethics 2,
What is ethical principles 3
13  cards
Practises
What s the difference between des...,
What are 7 p s 2,
What is environmental scanning 3
5  cards

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Y2 Principles of marketing

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