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  • Marketing Exam #2
    Marketing Exam #2

    Marketing Exam #2

    By: Emily clayton
    Consumer and Business Buying Behavior Part 1, Consumer and Business Buying Behavior Part 2, Consumer and Business Buying Behavior Part 3 ...
    12
    Decks
    107
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    1
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  • Marketing
    Marketing

    Marketing

    By: Annie-Mae Cochrane
    Lecture 1- Introduction, Lecture 3/4- Marketing Environemt, Lecture 5- Consumer Behaviour ...
    8
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    71
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    1
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  • marketing
    marketing

    marketing

    By: ryan oxford
    marketing and the value framework, marketing terms, the marketing environment ...
    9
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    69
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    1
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  • COMM132-Marketing
    COMM132-Marketing

    COMM132-Marketing

    By: Jessica Takimoto
    1. Intro & POV, 2. Segmentation, 3. Targeting & Positioning ...
    5
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    47
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    1
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  • Marketing
    Marketing

    Marketing

    By: Kelly Weststrate
    Chapter 1: Intro, Chapter 2: The Marketing Environment, Social Responsibility and Ethics, Chapter 3: Strategic planning for Competitive Advantage ...
    9
    Decks
    100
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    1
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  • International Marketing Management
    International Marketing Management

    International Marketing Management

    By: Lucy Wilson
    Lecture 1 - Globalisation, International Marketing Theory, Market Environment and Competition ...
    6
    Decks
    31
    Flashcards
    1
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  • Marketing (ECON 344)
    Marketing (ECON 344)

    Marketing (ECON 344)

    By: Kaitlyn Myles
    Definitions, Chapter 1 - Marketing: Customer Value, Satisfaction, Relationships, and Experiences, Chapter 2 – Developing Successful Marketing Strategies ...
    7
    Decks
    70
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    1
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  • Business Unit 3
    Business Unit 3

    Business Unit 3

    By: Jamie Matthews
    Market Mapping, Segmenting, Targeting & Positioning, Product Life Cycle ...
    7
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    51
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    1
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  • MKT 002: Marketing Management
    MKT 002: Marketing Management

    MKT 002: Marketing Management

    By: Jerry Ballesteros
    Module 2: Customer Behavior, Module 3: segmentation, Module 4: Targeting ...
    6
    Decks
    63
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    1
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  • MKT100
    MKT100

    MKT100

    By: Peter Chestatchenko
    Chapter 1 - Defining Marketing, Chapter 2 - Strategic Planning & Marketing Environment, Chapter 3 - Consumer Behaviour ...
    4
    Decks
    34
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    1
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  • Marketing
    Marketing

    Marketing

    By: Emilie Cobbold
    Ch 1: Overview of Marketing, Ch 2: Developing Marketing Strategies and a Marketing Plan, Ch 3: Analyzing the Marketing Environment ...
    8
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    27
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    1
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  • Business: Term 2 (Marketing
    Business: Term 2 (Marketing

    Business: Term 2 (Marketing

    By: Charlotte Wilson
    Strategic role of Marketing, Interdependance with other key business functions, Production, selling, and market approaches ...
    18
    Decks
    113
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    1
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