00 Flashcards by Michal Dudko

Q

Course ECTS and workload

A

3 ECTS - ~90 hours of workload

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Q

Course Language

A

English

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Q

Lecture Schedule

A

Tuesdays, 08:15 – 10:00 at ML H 44

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Q

Key Resource

A

Moodle is the key resource for accessing lecture materials

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Q

Final Exam

A

Date: January, TBA
Duration: 60 minutes
Weight: 50% of final grade
Format: Multiple-Choice, open book

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Q

Continuous Performance Assessment (CPA)

A

Start: 08.10.2024
Deadline: 29.11.2024, 11:59 pm
Weight: 50% of final grade
Format: Group work with two deliverables (project report & video)

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Q

Key Course Topics

A

Marketing’s value to a business
Key concepts in marketing applicable to businesses
Consumer behaviour and its impact on marketing
Analytics for decision making in marketing
Elements of marketing strategy (segmentation, targeting, positioning)
Elements of marketing tactics (product, price, promotion, place)

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Q

Lecture Recording and Questions

A

Recordings provided for all lectures
Lecturers available for questions by appointment

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Q

Group Work Deliverables

A

Final project report
Video presentation

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Q

Final Exam Content

A

Covers all lecture contents and “Dig deeper into the topic” materials (videos & articles)

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