1 - Identifying Requirements

Question 1

Briefly describe how enterprise can help drive the development of new product ideas through routes to innovation

Answer 1

Entrepreneurship
* e.g. Elon Musk Tesla Roadster)

Commercial partnerships
* e.g. JLR - Cherry, louis vuitton made tailored luagge bags for BMW i8

Venture capitalists and crowd funding websites
* e.g. Oculus Rift was crowdfunded

Question 2

Give DT specs definition of enterprise

Answer 2

Relating to a progressive approach that demonstrates initiative, resourcefulness and willingness to undertake new and challenging projects.
Developing new ideas, innovation

Question 3

Examples of inclusive design

Answer 3

XBox Controler - considers limited grip/arthritis, left and right handers, partial or limited sight, colour blindness, language barriers, SEN needs and gender.

Question 4

Describe methods companies use to predict future trends.

Answer 4

In this question there were many appropriate methods given, e.g. the use of trend or fashion forecasters,
looking at social media (using algorhythms) to see what is trending and past trends. Discussions/surveys/interviews with focus groups about what features they would like and what they have been buying

Question 5

Describe qualitative observations

Answer 5

Recording stakeholders subjective interpretations of products in terms of what they see, hear, smell, taste, or feel. May include interviews

1.2 - Methods used for investigating stakeholder requirements. Others include UCD, SWOT analysis, focus groups, qualitative observations, market research to identify new product (update) oppotunities, trend & fassion forecasting.

Question 6

Define ergonomics

Answer 6

Ergonomics – The scientific study of users interactions with a product, system or working environment, which aims to promote optimum usibility, efficiency, reduce stress, improve comfort.
Ergonomic Factors - Product weight, layout of controls – and user interface, comfortable temperature, lighting, colour, hearing

Question 7

Define anthropometrics

Answer 7

Anthropometrics – scientific measurements of the human body applied to the design of products– e.g arm length, grip strength and range of motions.
Data grouped based on factors like age, gender, nationality
Data tables normally used 5th, 50th and 95th measurements - excludes extremes.

Question 8

Define affordance

Answer 8

Visual or other sensory clues that suggest how a product functions