10-11

Question 1

is a company’s plan to sell or advertise a product or service.

Answer 1

marketing strategy

Question 2

It’s a long-term plan that guides a company’s marketing efforts, resources, and tactics.

Answer 2

Marketing strategy

Question 3

an overview of how a business or organization will articulate its value proposition to its customers.

Answer 3

Marketing strategy

Question 4

outlines business goals, target market, buyer personas, competitors, and value for customers.

Answer 4

Marketing strategy

Question 5

explains the organization’s current purpose and how it will achieve its goals, it describes the organization’s current purpose, including its business, objectives, and how it will achieve them.

Answer 5

Mission statement

Question 6

often mutable and can change as the organization’s circumstances change.

Answer 6

Mission statements

Question 7

defines the organization’s business, its objectives, and how it will reach these objectives

Answer 7

mIssion statement

Question 8

describes the organization’s future goals, it describes the organization’s future goals and aspirations.

Answer 8

Vision statement

Question 9

often more future-oriented

Answer 9

Vision statement

Question 10

details where the organization aspires to go.

Answer 10

Vision statement

Question 11

Each of your marketing objectives should include a description of what you intend to accomplish, including concrete, numerical goals with an associated marketing timeline.

Answer 11

Marketing objectives

Question 12

are important for the success of a business because they provide purpose and meaning.

Answer 12

Mission and vision statements

Question 13

They can be used to guide strategy development, communicate the organization’s purpose to stakeholders, and set goals.

Answer 13

Mission and vision statement

Question 14

To set these goals, review your past sales numbers, your recent business growth in different markets, the size of typical new customers, and how new product introductions have fared. Then use those numbers as a guide for the future. (T or F)

Answer 14

TRUEE

Question 15

In marketing objectives you must not restrict the number of marketing objectives you set per year.

Answer 15

FALSE LALU BAT KASI HINDI PIPIGILAN
Correct: restrict
Wrong: must not restrict

Question 16

In marketing objectives you keep them challenging but achievable. (True o False)

Answer 16

True

Question 17

In marketing objective you set modest goals to start so you avoid discouraging your people or yourself. (T OR F)

Answer 17

TRUE

Question 18

You want to set an unrealistically high bar.

Answer 18

FALSE; DONT WANT

Question 19

are specific, measurable, achievable, relevant, and time-bound goals that help you achieve your marketing goals.

Answer 19

SMART marketing objectives

Question 20

Make your goal clear and easy to understand. For example, you can set a goal to sell 100 products, get 200 new subscribers, or generate 20 qualified leads.

Answer 20

SPECIFIC

Question 21

Identify metrics that you can use to track your progress. For example, you can track the number of website visitors that come from your marketing campaigns.

Answer 21

MEASURABLE

Question 22

Make sure your goal is realistic and achievable within your company’s constraints. Setting an unattainable goal can lead to wasted time and poor morale.

Answer 22

ACHIEVABLE

Question 23

Set a deadline for your goal. This will help you stay on track and ensure your team feels a sense of urgency.

Answer 23

TIME-BOUND

Question 24

Consider how your objective will help you achieve a larger goal.

Answer 24

RELEVANT

Question 25

is a target or something we want to achieve through the finance department.

Answer 25

FINANCIAL OBJECTIVES

Question 26

guide the finance department and its team in making decisions and focusing on relevant activities to achieve objectives.

Answer 26

FINANCIAL OBJECTIVES

Question 27

can relate to revenues, costs, and profits. In a broader scope, they may also relate to return on investment, capital structure, and financial soundness (associated with financial leverage).

Answer 27

FINANCIAL OBJECTIVES

Question 28

12 TYPES OF FINANCIAL OBJECTIVES (IIRRIICMMIIR)

Answer 28

Increasing margins Increasing revenue Reducing COGS Reducing overhead Improving liquidity Increasing net revenue Calculating EBITA Maximizing ROI Maximizing ROCE Improving cash flow Increasing net profits Reducing debt-to-equity ratio

Question 29

are the gaps between financial measurements, like revenue and costs or profits and revenue.

Answer 29

Margins

Question 30

A revenue increase doesn't always mean an increase in profits, as revenue covers expenses before the company can calculate its profits. ( T OR F)

Answer 30

TRUE

Question 31

COGS

Answer 31

COST OF GOOD SOLD

Question 32

are any operational costs that are crucial to the business.

Answer 32

OVERHEAD COST

Question 33

amount of cash or "liquid" assets a company has at any time.

Answer 33

LIQUIDITY

Question 34

are any assets, like machinery or stocks, that the company can sell quickly to gain a large amount of cash.

Answer 34

LIQUID ASSETS

Question 35

_________ can help provide a safety net for the business in case of sudden expenses,

Answer 35

Improving liquidity

Question 36

Interest payments, taxes and amortization are also part of a company's net revenue ( T OR F)

Answer 36

TRUE

Question 37

Companies often seek to improve their EBITA, or earnings before interest, taxes and amortization. ANO NGA BA NG EBITA?

Answer 37

It's a common objective for startups or small businesses that aren't turning a profit yet. It measures how much the company earns before it calculates the true cost of running the business.

Question 38

ROI

Answer 38

RETURN ON INVESTMENT

Question 39

is a measurement of the ratio of company profitability and capital efficiency.

Answer 39

Return on capital employed (ROCE)

Question 40

is a measurement of the ratio of company profitability and capital efficiency.

Answer 40

Return on capital employed (ROCE)

Question 41

measures the amount of money that "flows" through a company.

Answer 41

CASH FLOW

Question 42

A company typically measures three kinds of cash flow:

Answer 42

-OPERATIONAL CASH FLOW -CFI -CFF

Question 43

Cash used for business operation

Answer 43

Operational cash flow

Question 44

CFI AND CFF STANDS FOR?

Answer 44

CFF= CASH FLOW FROM FINANCING CFI= CASH FLOW FROM INVESTING

Question 45

measurement of the company's cash after it pays all of its debts, operational costs and other expenses.

Answer 45

NET PROFIT

Question 46

typically depend on the cost of the goods the company sells, the customer sentiment, supply and demand and the materials and processes the company uses.

Answer 46

NET PROFIT

Question 47

a measurement of the ratio between all of the company's debts and its equity.

Answer 47

DEBT-TO-EQUITY RATIO

Question 48

refers to the total amount of money a company could return to its investors if it liquidated all of its assets.

Answer 48

Equity