10 Marketing Activities Flashcards

1
Q

What are the 10 Marketing Activities?

A

Market research
Product development
Packaging
Pricing
Branding
Sales
Physical distribution
Inventory management
Storage
Promotion

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2
Q

Market research

A

Gathering info on consumers preferences, habits, lifestyle and competing products or services. ex: taste test

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3
Q

Product development

A

Creating a product that meets the needs of the consumer, can be delivered on time, and is competitively priced

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4
Q

Packaging

A

Developing innovative and striking packages for products, while providing the necessary protection and satisfying consumer experience

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5
Q

Pricing

A

Determining the best price for the product (not necessarily the lowest price)

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6
Q

Branding

A

A product’s name, logo, Slogan, and package design can be used to create or maintain a unique brand identity

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7
Q

Sales

A

Determining how and where to sell the product or service

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8
Q

Physical distribution

A

Getting the product or service to the customer efficiently and inexpensively

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9
Q

Inventory management

A

Manage inventory so that they have enough to satisfy customer needs, and avoid having more products that they can sell

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10
Q

Storage

A

Marketing management arranges and maintains a space or storage facility to house products until they are needed for consumption or sale

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11
Q

Promotion

A

How to efficiently create awareness of the product to the consumer

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