10. Products

Question 1

The four P’s (Marketing mix)

Answer 1

Product, price, place, promotion

Question 2

Product’s life cycle

Answer 2

Introduction, growth, maturity, decline

Question 3

Introduction

Answer 3

Highly negative cash flow
Negative profitability
Few Competitors and segments
Moderate market growth and high changes in product design.

Question 4

Growth

Answer 4

Negative cash flow, few to many segments and competitors, high market growth, and profitability

Question 5

Maturity

Answer 5

Low to moderate cask flow, high for market share profitability, limited competitors, and product design, insignificant market growth

Question 6

Decline

Answer 6

Negative market growth rate, few segments and competitors, low profitability, moderate cash flow.

Question 7

Brand equity

Answer 7

Manifests itself in greater customer loyalty and profitability

Question 8

All brand strategies

Answer 8

line extension, brand extension, multi-brand, diversification, co-branding.

Question 9

Brand five core dimensions

Answer 9

Sincerity, excitement, competence, sophistication, ruggedness