Media - Globalisation Flashcards
One way in which media has created a global popular culture is through the growth of technology.
Satellite, TV, and phones allow people around the world to access information and entertainment.
Globalisation has undermined…
national and local cultures asthe same products are mass produced around the world.
- Coke and Mcdonalds
Homogenization
Where cultures converge.
Digital media breaks down distance between cultures.
Sociologists for new tech
Sklair
Sklair
suggests that American based media spread the news and entertainment. Creating the global popular culture as it is exported.
Examples of global popular culture giants
Disney
Criticism of new technology
Fenton argues that as the global popular culture only comes from one place it creates cultural imperialism.
DT link
Digital technology has greatly excelorated popular culture. But only from one powerful area of the world.
Another reason in which the media has created a global popular culture is through social media
Social media is an outlet for consumers where they can interact. Everyday people can post and contribute to the popular culture.
The audience is no longer consuming but…
contributing
- Youtube
Pluralists
Argue that there is no one popular culture but a mix that the audience is now contributing to.
Social Media sociologist
Tomlinson
Tomlinson
calls this hybridisation or a mixing of cultures.
Evaluation for SM
However, critics say that there is not more of a choice. As media owners are only exploiting the audience in search of profit.
‘lords of the global village’
local media
find it hard to compete with the powerful media outlets
