Media relations Flashcards

1
Q

news releases and media advisories are seldom issued after which time

A

3 pm

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2
Q

Evening and weekend issuance of news releases and media advisories using what service

A

Canada news wire

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3
Q

Who long should news releases be

A

5 or six paragrahs and web pages can be included

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4
Q

how long should media advisories be

A

three or four short paragraphs

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5
Q

media relations and issues management is responsible for what

A

responds to media requests on behalf of city
refers media to appropriate spokesperson
provides advice to staff responding to media
does review approval and distribution of news releases and media advisories

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6
Q

annoncements and news about city programs and services and events are communicated to toronto through what

A

news releases and media advisories

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7
Q

when is the media relations box monitored

A

weekday business hours

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8
Q

what can be supplied in place of a backgrounder

A

webpages

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