Marketing 101

Question 1

What’s my “me” speech (two-sentence elevator pitch)

Answer 1

“I’m a freelance writer specializing in higher education and adult learning. I write case studies and white papers, and write for businesses and organizations throughout North America.

Question 2

What keeps your website and LinkedIn profile ranking well?

Answer 2

Continuous updates. Try to get on both your profile and your writer site once a week and change something. Do a status update on LinkedIn once a week or so that talks about a writing assignment or challenge you’re facing. Answer a question on there. Keep expanding your connections (with people you know, not everyone who sends you an invite.) Tweet a link back to a clip.

Question 3

How can I get assignments for advertising and marketing copywriting, with strong headline writing and storytelling hooks?

Answer 3

Take a copywriting course.

Question 4

What types of solopreneurs should I build relationships with to form referral partnerships?

Answer 4

Graphic design
Photography
Videography
Translation
Editing
Website design and layout
Website SEO