Production and Promotion Flashcards
Give the term for a small record label.
Indy or independent.
Give the term given to the big 3/big 4 record labels.
Major.
Name ‘The Big 3’ record labels.
Universal, Sony and Warner.
Name ‘The Big 4’ record labels (remember that one no longer exists).
Universal, Sony, Warner and EMI (EMI were bought by Sony).
Give an advantage of signing to a major record label.
Huge resources, great contacts and experience behind you.
Give a disadvantage of signing to a major record label.
Loss of control over your music, expectations, being forced to do things a certain way, pressure.
What does a music publisher do?
Publishers look after songs, matching songwriters to artists. They also produce sheet music.
Name ‘The Big 3’ publishing houses.
Universal, Sony ATV, Warner Chappell.
What is the role of a club promoter?
To make their club the place to be and create a buzz in and around the club.
What does a tour promoter do?
Organises the logistics of a musical tour, such as co-ordinating venues, transport, accommodation and service companies.
Why might an artist buy on to a tour?
To gain exposure and experience, perhaps as a supporting act for another major artist.
Give examples of ways that artists can self promote and self publish.
YouTube and other social media. Print media. Broadcast media.
