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Persuasive Communication > Topic 1: Theories and Concepts_Persuasion Effects > Flashcards

Topic 1: Theories and Concepts_Persuasion Effects Flashcards

1
Q

3 persuasive effects

A

Shaping
Reinforcing
Changing

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2
Q

What is shaping? Provide an example

A

Def: Shaping the existing attitude and behaviour

Example: appealing advertisement to shape attitudes to entice

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3
Q

What is reinforcing? Provide an example

A

Def: Reminder

Example: Placing health outcomes on cigarettes box

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4
Q

What is changing? Provide an example

A

Def: Attitude change on a topic/issue

Example: from exercising is not good to exercising is good

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Persuasive Communication (6 decks)

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