Methods Of Attitude Change: Persuasive Communication

Question 1

What does persuasive communication involve?

Answer 1

Changing an attitude using verbal persuasion

Question 2

What are the 4 components of the persuasive communication theory?

Answer 2

No.1- the persuader
No.2- the recipient
No.3- the message
No.4- the situation

Question 3

What is included in the persuader component of the P.C theory?
Give an example

Answer 3

This person needs to have a high status

Eg. Coach of the team

Question 4

What is included in the recipient component of the P.C theory?
Give an example

Answer 4

An attitude is easily changed if the recipient really wants it to change
Eg. The player understands why change is needed

Question 5

What is included in the message component of the P.C theory?

Give an example

Answer 5

This needs to be clear, consistent, achievable and have an end goal and be presented in a way that makes the player want to change
Eg. You have the skill to perform this tactic

Question 6

What is included in the situation component of the P.C theory?
Give an example

Answer 6

Attitudes are changed more easily if other persuaders are present and the optimal challenge is in reach
Eg. Team members to provide encouragement