CHAPTER SIX PSYCH 1115 Flashcards
sensation
The process by which our sensory receptors and nervous system receive and represent stimulus energies from the environment
perception
The process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events
Bottom-up processing
Analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information
Top-down processing
Information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations
Transduction
Conversion of one form of energy into anotherIn sensation, the transformation of stimulus energies, such as sights, sounds, and smells, into neural impulses the brain can interpret
Signal detection theory
Predicts how and when we will detect a faint stimulus amid background noise.
Individual absolute thresholds
Vary depending on the strength of the signal and on our experience, expectations, motivation, and alertness
Absolute threshold
Minimum stimulation needed to detect a particular stimulus 50% of the timeCan see a far-away light in the dark, feel the slightest touch
Priming
Activating, often unconsciously, associations in our mind, setting us up to perceive, remember, or respond to objects or events in certain way
Difference threshold (just noticeable difference)
Minimum difference a person can detect between any two stimuli half the time; increases with stimulus size
Weber’s law
For an average person to perceive a difference, two stimuli must differ by a constant minimum percentage (not a constant amount); the exact proportion varies, depending on the stimulus.
Subliminal stimuli:
Stimuli that are too weak to detect 50 percent of the time.
Subliminal persuasion:
May produce a fleeting, subtle, but not powerful, enduring effect on behavior (Greenwald, 1992).
Sensory adaptation
Diminished sensitivity as a consequence of constant stimulation
Increases focus by reducing background chatter
Influences how the world is perceived in a personally useful way
Influences emotions
Emotion adaptation
Gaze at the angry face on the left for 20 to 30 seconds, then look at the center face (looks scared, yes?).
Now gaze at the scared face on the right for 20 to 30 seconds, before returning to the center face (now looks angry, yes?). (From Butler et al., 2008.)
Perceptual set
A mental predisposition to perceive one thing and not another
Schemas organize and interpret unfamiliar information through experience.
Preexisting schemas influence top-down processing of ambiguous sensation interpretation, including gender stereotypes.
Context effects
a given stimulus may trigger different perceptions because of the immediate context.
Wavelength
Distance from the peak of one light or sound wave to the peak of the next. Electromagnetic wavelengths vary from the short blips of cosmic rays to the long pulses of radio transmissions.