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PARDOT SPECIALIST > Practice Specialist > Flashcards

Practice Specialist Flashcards

1
Q

What should be enabled on a pardot form if an administrator wants to sign many people up on the same computer at a trade show booth?

A. ReCAPTCHA
B. Kiosk / data entry mode
C. Progressive profiling
D. Not you? Link

A

B. Kiosk / data entry mode

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2
Q

What information is required when creating a prospect manually?

A. Campaign, Company, Email, Score
B. Account, Email, Profile, Score
C. Campaign, Email, Full Name, Profile
D. Campaign, Email, Profile, Score

A

D. Campaign, Email, Profile, Score

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3
Q

How can an interested lead that comes to your website and fills out contact us form receive a follow up email each time they submit?

A. Send using the forms completion actions
B. Send using a segmentation rule
C. Send it using an engagement program
D. Use a dynamic list to use a recipient list on an email send

A

A. Send using the forms completion actions

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4
Q

A visitor clicks on a custom redirect with an action of adding A tag. The visitor then fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list. Which three things will happen to that prospect? Choose three answers.

A. Prospect activities will show that the form was successfully completed
B. Prospect will be added to the list
C. Prospect activities will show that the custom redirect was clicked
D. Prospect will be tagged
E. The newly converted prospect will not be affected because it was their first submission

A

A. Prospect activities will show that the form was successfully completed
B. Prospect will be added to the list
D. Prospect will be tagged

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5
Q

An administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to the next stage the prospect should no longer be a member of this list . Which automation tool should the administrator use to create this list?

A. Static list
B. Dynamic list
C. Completion action
D. Automation rule

A

B. Dynamic list

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6
Q

How many times can each action be added to the logic of the same engagement program?

A. Email actions can be used an unlimited number of times, but the other actions could only be used once per engagement program
B. Actions can be used an unlimited amount of times in the engagement program
C. Email actions and pauses can be used in unlimited amount of times, but the other actions can only be used once per engagement program
D. Actions can be used only once per engagement program

A

B. Actions can be used an unlimited amount of times in the engagement program

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7
Q

What is the function of the monthly cohort report?

A. To show graphically all prospects and opportunities created within the time period designated
B. To show how many prospects have been created based on the most popular campaigns
C. To show how many prospects have been sent to Salesforce within the time period designated
D. To show how many opportunities are linked with prospects

A

A. To show graphically all prospects and opportunities created within the time period designated

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8
Q

Where can the email usage for Pardot account be located?

A. Dashboard tab
B. My profile tab
C. Account settings tab
D. Usage and limits tab

A

C. Account settings tab

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9
Q

How many Salesforce connectors can a Pardot instance have verified at one time?

A. 1
B. 2
C. 5
D. Unlimited

A

A. 1

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10
Q

Which two events allow for prospects Pardot campaign to be set ? Choose two.

A. When new prospects are imported into Pardot via CSV file
B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third party campaigns
C. When prospects are added to a static list
D. When a profile is associated with the prospects

A

A. When new prospects are imported into Pardot via CSV file
B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third party campaigns

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11
Q

A marketing manager meets a new customer at an event. How can they create the new customer as a prospect in Pardot?

A. Create a new lead in Salesforce without an email address
B. Add the prospects first and last name to the CSV file and import that into Pardot
C. Take a picture of their business card and upload it into Pardot
D. Have the prospects submit a form with their name and email address

A

C. Take a picture of their business card and upload it into Pardot
D. Have the prospects submit a form with their name and email address

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12
Q

Which two events trigger a prospect record to sync from Pardot to Salesforce? Choose two.

A. Landing page submission
B. Form submission
C. Mapping new custom fields
D. Opening an email

A

B. Form submission

C. Mapping new custom fields

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13
Q

What is the process to add a prospect who visits a pricing page to a list?

A. Create a page action
B. Create a segmentation rule
C. Use A tag
D. Create an automation rule

A

A. Create a page action

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14
Q

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

A. Page action
B. Custom redirect
C. Campaign tracking code
D. Landing page

A

B. Custom redirect

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15
Q

On which two types of domains does Pardot set cookies? Choose two.

A. Pardot domains
B. Tracker domains
C. Mobile domains
D. Social media domains

A

A. Pardot domains

B. Tracker domains

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16
Q

What is the fastest way for an administrator to create a one-time list of prospects who matches specific criteria?

A. Use a dynamic list
B. Use a completion action
C. Use an automation rule
D. Use a segmentation rule

A

D. Use a segmentation rule

17
Q

How many visitors per identified company will be displayed in the identified companies table on the dashboard?

A. As many visitors that have been engaged with the website from that company
B. 1
C. 2
D. 3

A

B. 1

18
Q

How is an active visitor different from an identified visitor?

A. An active visitor is identified by Pardot after visiting a webpage
B. An act of visitor is identified by Pardot after visiting a web page and are not ISP’s
C. An active visitor visited two or more pages regardless of identification
D. An active visitor visited 2 or more pages and has been identified

A

C. An active visitor visited two or more pages regardless of identification

19
Q

An engagement program is using a dynamic list. A prospect was matching the rules of that list and completed steps 1 - 3 of the engagement program. The prospect was then removed from the dynamic list because they no longer matched the rules. If the prospect is added back to the dynamic list, what can the administrator expect to happen?

A. The prospect will continue on the engagement program to Step 3
B. Prospect will begin the engagement program again at step 1
C. Prospect will be added to a suppression list used by the engagement program
D. Prospect will continue on the engagement program to Step 4

A

D. Prospect will continue on the engagement program to Step 4

20
Q

A custom prospect field in Pardot must have what mapped in order to sync with Salesforce?

A. Salesforce field name
B. Drop-down list
C. Field ID
D. Text type field

A

A. Salesforce field name

21
Q

Which type of asset is permanently deleted and not saved in the recycle bin?

A. Automation rules
B. Site searches
C. Landing pages
D. Content files

A

D. Content files

22
Q

What would an administrator use to send a single email to a list of prospects?

A. List email
B. Engagement program
C. Social message
D. Email template

A

D. Email template

23
Q

What’s role must a Pardot user have in order to verify the Salesforce connector?

A. Sales manager
B. Sales
C. Marketing
D. Administrator

A

D. Administrator

24
Q

If a form is added to a landing page, where will the submission be reported?

A. On the landing page
B. On the form
C. On the landing page’s layout template
D. On the form’s layout template

A

B. On the form

25
Q

Which two actions can be used to change a prospects product campaign? Choose two.

A. Create an automation rule to change the Pardot campaign for prospects meeting certain criteria
B. Add a prospect to a static list
C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria
D. Manually change the prospects Pardot campaign when editing the prospect record

A

A. Create an automation rule to change the Pardot campaign for prospects meeting certain criteria
D. Manually changed the prospects Pardot campaign when editing the prospect record

26
Q

A form is created to automatically register prospects to a webinar upon submission which automation tool should be used to accomplish this?

A. Add a completion action to register prospects on the form
B. Create a segmentation rule to register prospects based on the form submission
C. Create an automation rule to register prospects based on the form submission
D. Add a form completion action as criteria for a dynamic list to be used as a recipient list

A

C. Create an automation rule to register prospects based on the form submission

27
Q

What is the difference between a dynamic list and a static list?

A. Dynamic lists membership cannot be manually updated but static list membership can be.
B. Dynamic lists are retroactive while static lists cannot be retroactive
C. dynamic list membership can be manually updated but static list membership cannot be manually updated
D. an action can be added to a dynamic list that will trigger when a prospect is added but an action cannot be added to a static list to trigger when a prospect is added

A

A. Dynamic lists membership cannot be manually updated but static list membership can be.

28
Q

A custom redirect has a completion action to add a tag of clicked to all prospects that click. An unknown visitor clicks on the link and then fills out the form as Randy. A prospect also clicks on the link and fills out a form as Penny. Which three things will affect the prospect record based on these activities? Choose three.

A. Randy’s prospect record will be tagged with clicked applied
B. Randy’s prospect record would show him clicking the link and filling out the form
C. Penny’s prospect record will show her clicking on the link and filling out the form
D. Penny’s prospect record will have a tag of click applied
E. Randy’s visitor record will have a tag of click applied

A

B. Randy’s prospect record would show him clicking the link and filling out the form
C. Penny’s prospect record will show her clicking on the link and filling out the form
D. Penny’s prospect record will have a tag of click applied

29
Q

When should an automation rule be used instead of a segmentation?

A. To perform the action to only apply once for prospects that match the rule
B. To perform the action based on criteria
C. To have the action retroactively applied to prospect that match the rule
D. To perform the action to apply continuously for prospects that matched the rule

A

D. To perform the action to apply continuously for prospects that matched the rule

30
Q

When Looking at a landing page report in pardot, what does unique submissions represent?

A. the number of times an anonymous visitor successfully completed a form on the landing page and therefore converted to a prospect
B. the total number of times a form on a landing page has been successfully completed
C. the number of individual prospects who have viewed the landing page at least once
D. the number of individual prospects who submitted the landing page at least once

A

D. the number of individual prospects who submitted the landing page at least once

31
Q

Which type of email send can a completion action be added to?

A. Email template
B. Autoresponder
C. Engagement program email
D. List email send

A

B. Autoresponder

32
Q

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. Later the administrator wants to pull a one-time list of these attendees. How should this be accomplished?

A. Run a segmentation rule based on the Pardot campaign
B. look for the original list based on the Pardot campaign
C. run a dynamic list based on the Pardot campaign
D. Run an automation rule based on the Pardot campaign

A

A. Run a segmentation rule based on the Pardot campaign

33
Q

Which three variable tags can be used on a layout template for landing pages? Choose three.

A. %%description%%
B. %%name%%
C. %%title%%
D. %%form%% 
E. %%Content%%
A

A. %%description%%
C. %%title%%
E. %%Content%%

34
Q

What are two components of a dynamic list? Choose two.

A. Only adds prospects to the list the first time it runs
B. Automatically updates list membership based on criteria
C. Can add an action to a dynamic list that triggers when a new prospect is added
D. Can be split into multiple static lists

A

B. Automatically updates list membership based on criteria

D. Can be split into multiple static lists

35
Q

An administrator wants to have a thank you email sent after the form on the request a demo landing page is submitted. Where can this be configured to ensure that every time the landing page is completed the email is sent?

A. configure an auto responder email to send a completion action when they request a demo landing page has been submitted
B. configure an automation rule to send the email when quest a demo form has been successfully completed
C. configure a segmentation rule to send the email when the requested demo landing page has been successfully completed
D. Configure an auto responder email to send as a completion action when the request a demo form has been submitted

A

D. Configure an auto responder email to send as a completion action when the request a demo form has been submitted

PARDOT SPECIALIST (4 decks)

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