Pardot Specialist Questions From Big C Flashcards
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
a. reCAPTCHA
b. Kiosk/Data Entry Mode
c. Progressive Profiling
d. “Not you”? Link
b. Kiosk/Data Entry Mode
How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?
a. As many visitors that have engaged with the website from that company.
b. 1
c. 2
d. 3
b. 1
An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent?
a. Configure an autoresponder email to send as a completion action when the “Request a Demo” landing page has been submitted.
b. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
c. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
d. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
d. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
What does the Google Analytics connector allow Pardot to do?
A. Sync prospects with Google AdWords.
B. Send emails to prospects from Gmail.
C. Update the conversion field in Google Analytics.
D. Append UTM parameters to a prospect record.
D. Append UTM parameters to a prospect record.
A user needs to change which form is used in a running engagement program.
What is the first step the user must take in order to make this change?
A. Name the new version of the program
B. Pause the program
C. Delete the old form
D. Edit the program
B. Pause the program
In order for the Salesforce connector to verify, what does the connector user need to enter?
A. The Administrator’s Pardot credential
B. The Administrator’s Salesforce credential
C. The connector user’s Salesforce credential
D. The connector user’s Pardot credential
C. The connector user’s Salesforce credential
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it. What is a recommended way to create this type of list?
A. Use a completion action on the form to automatically add anyone who completes it to the list.
B. Use a dynamic list that matches prospects as they complete the form.
C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
D. Use table actions to add prospects who have completed the form to the list.
B. Use a dynamic list that matches prospects as they complete the form.
Which Pardot asset would an Administrator create in order to collect the information from prospects who are interested in being notified for an upcoming product launch?
A. Engagement program with product launch details.
B. Email template with a form embedded into the HTML.
C. Landing page without a form.
D. Landing page with a form.
D. Landing page with a form.
Which type of custom field can be created within Pardot? A. Campaign, Opportunity, Prospect B. Case, Contact, Lead C. Account, Prospect, User D. Account, Opportunity, Prospect
D. Account, Opportunity, Prospect
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.) A. Landing page error B. Unsubscribed from email C. Assigned to a user D. Webinar attended E. Form submission
A. Landing page error
D. Webinar attended
E. Form submission
What does Pardot use to track HTML email opens?
A. A tracking link is used as soon as a prospect clicks to open the email.
B. A tracking pixel loads on HTML emails when images are downloaded.
C. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
D. A tracking pixel loads on text emails when images are downloaded.
B. A tracking pixel loads on HTML emails when images are downloaded.
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
A. Submitting a form on a landing page.
B. Matching an automation rule.
C. Viewing more than one web page.
D. Clicking on a tracked link in an email.
A. Submitting a form on a landing page.
D. Clicking on a tracked link in an email.
Which two list types can be used as a suppression list on an email send? (Choose two answers.) A. Static list B. Dynamic list C. Test list D. Public list
A. Static list
B. Dynamic list
The “New Customers” engagement program has the “Customers” recipient list and the suppression list added in the program’s setup. If a prospect is on both lists, what should an Administrator expect to happen?
A. The prospect will get none of the emails, but the actions will still trigger.
B. The prospect will get none of the emails.
C. The prospect will get all of the emails once.
D. The prospect will get all of the emails twice.
B. The prospect will get none of the emails.
A company wants to send emails from a new domain. Where should an Admin navigate to in Pardot to add the new domain? A. Marketing | System Emails B. Marketing | Email Sending Domains C. Admin | Security D. Admin | Domain Management
D. Admin | Domain Management
