Niche vs Mass markets Flashcards
1
Q
Mass market
A
The mass market tries to make products and services for all consumers. The mass market will be larger and the types of products will be more generalised.
2
Q
Niche market
A
Appeals to a much smaller segment
It will be smaller than the mass market
It provides products and services on a specialist want or need
3
Q
Example
A
Automobile car market
There is a niche market that is supercars
