1.1 Meeting customer needs Flashcards by Abi Lowe

Q

what is primary and secondary market data used to do (3)

A

identify and anticipate customer needs and wants
quantify likely demand
gain insight into consumer behaviour

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Q

2 limitations of market research

A

sample size
bias

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Q

how is ICT used to support market research (3)

A

websites
social networking
databases

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