Public Speaking Comm. 100 Chapter 5 Audience Analysis

Question 1

Attitude

Answer 1

An attitude is a learned disposition to respond in a consistently favorable or unfavorable way with respect to a person, an object, an idea, or an event. Can easily be changed, as opposed to a person’s beliefs and values. a settled way of thinking or feeling about someone or something. predispositions to respond to people, ideas, objects, or events in evaluative ways

Question 2

Audience Analysis

Answer 2

The speaker analyzes an audience for demographics, dispositions and knowledge of the topic through direct observation, inference, and data sampling.

Question 3

Beliefs

Answer 3

Are principles or assumptions about the Universe. Are more durable than attitudes. the way in which people perceive reality; conceptions of what is true and what is false

Question 4

Cognitive Dissonance

Answer 4

The psychological discomfort felt when a person is presented with two appealing ideas or pieces of evidence.

Question 5

Demographics or Demographic Characteristics

Answer 5

The statistical characteristics of a population. Facts about the make-up of a population.

Question 6

Inference

Answer 6

is the act or process of deriving logical conclusions drawn from evidence that you have collected through audience analysis. And, It can also be from premises known or assumed to be true.

Question 7

Ordered category

Answer 7

Find the audience members value hierarchy. Here, each audience member is given a list of values on a piece of paper, and each audience member writes these values on another piece of paper in order according to their importance level.

Question 8

Paradigm

Answer 8

A pattern that describes distinct

concepts or thoughts in any scientific discipline or other epistemological context.

Question 9

Psychological Description

Answer 9

A psychological description is a description of the audience’s attitudes, beliefs, and values to draw a picture of how they think.

Question 10

Quantitative Analysis

Answer 10

A quantitative analysis is the process of

determining the value of a variable by examining its numerical, measurable characteristics.

Question 11

Statistics

Answer 11

Statistics is the study of the collection,

organization, analysis, and interpretation of data.

Question 12

Unacquainted-Audience Presentation

Answer 12

is a speech when you are completely unaware of your audience’s characteristics and have no prior knowledge or information about them.

Question 13

Uniqueness

Answer 13

occurs when a topic rises to the level

of being exceptional in interest and knowledge to a given audience.

Question 14

Variable

Answer 14

A variable is a unit being observed within statistics that may assume more than one of a set of values to which a numerical measure or a category from a classification can be assigned.

Question 15

Value

Answer 15

a guiding belief. a person’s principles or standards of behavior; one’s judgment of what is important in life. people’s most enduring judgments about what is good and bad in life

Question 16

Value Hierarchy

Answer 16

is a person’s values, placed in order from most to least importance to them.