3.3.1- Quantitive Sales Forecasting Flashcards

1
Q

Limitations of quantitative sales forecasting techniques

A
  • past performance is no guarantee for the future
  • businesses need to appreciate SWOT and PESTLE factors that may affect future sales
  • may not be in line with business objectives
How well did you know this?
1
Not at all
2
3
4
5
Perfectly