Business Planning

Question 1

What is a business plan?

Answer 1

A document setting out a business’s objectives and its strategies to achieve them.

Question 2

What would you typically expect to find in a business plan?

Answer 2

Executive summary
Financial information/projections
Product or service 
Marketing strategy
Market research
Competitors
Short and long term objectives
SWOT analysis

Question 3

Tell me about your involvement within VW with business planning?

Answer 3

I am responsible for recording transactional data onto our internal database which constitutes market research. I also gather tenancy data for relevant buildings to keep our market knowledge up to date to inform our discussions with clients.

Question 4

What is SWOT analysis?

Answer 4

Strengths, Weaknesses, Opportunities and Threats