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Question 1

What do people in creative roles in the media industry do?

Answer 1

People with creative roles work and develop ideas from project briefs.

Question 2

What is the main responsibility of an animator?

Answer 2

To create a sequence of images that will create the illusion of movement.

Question 3

At what stage is an animator involved?

Answer 3

Majority of the work takes place during production. However, mock-up animation may be done during pre-production and animation added to live-action film is made in post-production.

Question 4

What is the main responsibility of a copy writer?

Answer 4

To produce engaging written material for a range of digital and printed media.

Question 5

At what stage is a copy writer involved?

Answer 5

Work is typically done during the production phase.

Question 6

What is the main responsibility of a script writer?

Answer 6

To write scripts for television, film, radio and video games. They understand standard conventions in respect to storytelling, dialogue and stage directions.

Question 7

At what stage is a script writer involved?

Answer 7

Work is often done during pre-production, but can sometimes be edited during production.

Question 8

What is the main responsibility of a content creator?

Answer 8

To produce original digital content for a variety of online platforms and social media sites. Includes text, images and video.

Question 9

What is the main responsibility of a graphic designer?

Answer 9

To produce visual content across a range of media types.

Question 10

What is the main responsibility of an illustrator/graphic artist?

Answer 10

To produce artwork using industry standard hardware and software packages.

Question 11

What is the main responsibility of a photographer?

Answer 11

To produce high-quality images that fit a client’s brief. To understand technical aspects such as lighting and focus.

Question 12

What is the main responsibility of a web designer?

Answer 12

To design web pages and sites on multiple platforms. They understand the structure of websites and how user interfaces work on different devices.

Question 13

At what stage are content creators, graphic designers, illustrators/graphic artists, photographers, and web designers involved?

Answer 13

Samples could be produced for clients during pre-production meetings. However, the majority of work happens during production. Also, clients may review work and request changes during post-production.

Question 14

What are three ways in which creative roles share common responsibilities with each other?

Answer 14

1. Communicate clearly with all team members.
2. Prepare professional content in their specialist area.
3. Be aware of the target audience, similar products that exist already, and guidelines they have been given.

Question 15

What is the main responsibility of a camera operator?

Answer 15

To capture video material for a wide variety of purposes. To position equipment for different shots and angles.

Question 16

At what stage is a camera operator involved?

Answer 16

Mainly involved during production.

Question 17

What is the main responsibility of a games developer/programmer?

Answer 17

To work and create a game. To be knowledgeable about gaming platforms and/or coding techniques.

Question 18

At what stage is a games developer/programmer involved?

Answer 18

Often involved in production, with potential edits in post-production.

Question 19

What is the main responsibility of a sound editor?

Answer 19

To work with sounds to edit and produce audio tracks for film, games and multimedia products. This includes voices, music and sound effects.

Question 20

At what stage is a sound editor involved?

Answer 20

Mainly involved in post-production.

Question 21

What is the main responsibility of an audio technician?

Answer 21

To set up and record high-quality audio as part of a production, from film sets to game voiceovers.

Question 22

At what stage is an audio technician involved?

Answer 22

Mainly involved in production.

Question 23

What is the main responsibility of a video editor?

Answer 23

To work with recorded raw video footage to produce edited content for media products. This can include trimming, cropping and reframing video and, combining it with audio tracks. It can also include adding visual and special effects.

Question 24

At what stage is a video editor involved?

Answer 24

Often, work is done during post-production.

Question 25

What is the main responsibility of a web developer?

Answer 25

To build, upload and maintain a working website based on a web designer's work. To be knowledgeable about web servers, programming, security and user interactivity.

Question 26

What are four ways in which technical roles share common responsibilities with each other?

Answer 26

1. Be confident in using any technical equipment connected to their role. 2. Ensure equipment is correctly maintained and regularly tested. 3. Communicate with the creative departments to ensure their designs are realised. 4. Solve problems when technical issues occur.

Question 27

What is the main responsibility of a campaign manager?

Answer 27

To ensure the product will be seen by the target audience, and making them aware of it through marketing, e.g. through the use of social media. To manage content creators and copy writers to create promotional material.

Question 28

At what stage is a campaign manager involved?

Answer 28

Required in all phases of production.

Question 29

What is the main responsibility of a creative director?

Answer 29

To manage and inspire designers, content creators and copy writers to focus on the client brief and produce imaginative content.

Question 30

At what stage is a creative director involved?

Answer 30

Required in all phases of production.

Question 31

What is the main responsibility of a director?

Answer 31

To manage, coordinate and oversee the filming of media content. To ensure those in front of and behind the cameras know what they're supposed to be doing.

Question 32

At what stage is a director involved?

Answer 32

Production, with some elements of post-production.

Question 33

What is the main responsibility of an editor?

Answer 33

To manage the people producing digital and printed content for media projects. This includes planning content, assigning work to creators and copy writers, and checking their work.

Question 34

At what stage is an editor involved?

Answer 34

Mainly involved in post-production.

Question 35

What is the main responsibility of a production manager?

Answer 35

To manage the schedule of a project including timescales, budgets and role assignments. To support the production and ensure issues are quickly resolved or alternative plans are put in place.

Question 36

At what stage is a production manager involved?

Answer 36

Required in all phases of production.

Question 37

What are three ways in which senior roles share common responsibilities with each other?

Answer 37

1. To have a good understanding of all phases of production. 2. Be able to manage people and get the best from those working in any role. 3. Make sure health and safety guidelines are followed at all times.

Question 38

How can the size of a production affect the number of people in senior roles and what they do?

Answer 38

The number of people working in senior roles depends on the size of the project and how many different forms of media are included. In smaller productions, people in senior roles might also have creative or technical roles, e.g. a director who also acts in a film or edits the video.