1.2 - How Markets work Flashcards
(147 cards)
Give an assumption of how consumers make rational economic decisions.
Typically, consumers would make rational economic decisions and consume goods with the aim to maximize their utility (this is satisfaction). This means that rational consumers would calculate utility from certain goods and choose the one with the most.
Give an assumption of how firms make rational economic decisions.
Firms are assumed to make economic decisions with the aim of profit maximization as firms are owned by both the owners and shareholders who buy shares of the firm. Therefore, maximizing profit can keep shareholders happy and satisfied.
Give an assumption of how governments make rational economic decisions.
Governments are assumed to be aiming to maximize social welfare and mobility. As the majority of the public voted for them, the government will work towards improving life for public so they will make decisions which will improve social welfare.
Define the term ‘demand’.
Demand is defined as the quantity of goods or services that consumers can purchase at a given price in a certain time period.
Give an assumption of how workers make rational economic decisions.
Workers are assumed to make rational economic decisions with the aim to maximize their wages/salary and income, and to also have free time.
Evaluate whether consumers actually make rational economic decisions.
In reality, consumers don’t actually behave rationally; in fact there are 4 behavioral factors which hold them back from acting rational.
Give the four behavioral factors which prevent consumers from acting rational.
- Habitual behaviour (this means routine behaviour)
- Weakness at computation
- Social norms
- Consumer inertia
Evaluate whether firms actually make rational economic decisions.
Firms do make rational economic decisions in reality, with the aim to maximize profits, sales and revenue.
Evaluate whether governments actually make rational economic decisions.
Not all governments make rational economic decisions as some may be corrupt, may not achieve many macro economical objectives or may greedily reward their supporters or members of government.
State the two types of utility.
- Total utility
- Marginal utility
Define total utility.
Total utility is the total satisfaction/overall benefit gained from consuming a good. Typically, this will increase with the more units of good consumed, unless the marginal utility turns negative.
Define marginal utility.
Marginal utility is the satisfaction/benefit gain from consuming an additional unit of a good. Generally, for every additional unit consumed, this will decrease.
Give the unit of utility which neoclassical economists use.
Utils is the unit of utility.
Explain the law of diminishing marginal utility.
The law of diminishing marginal utility is a law where, for each additional unit of good consumed, the marginal utility gained decreases. E.g. when consuming a sandwich, for each additional sandwich you eat, your marginal unity falls as you may become full or feel sick.
Define dissatisfaction/disutility in a utility graph.
Dissatisfaction is where the total utility decreases as a result of the marginal utility falling to a negative value.
What is behavioral economics?
Behavioral economics is a branch of economics which deals with the psychological factors that influence economical decision making. Compared to our assumptions, people don’t act as rational as we think due to social and emotional factors, so behavioral economics tries to address these factors.
Explain habitual behavior.
Habitual behavior is typically defined as the routine behavior we all do over and over again. This behavior is generally harmless yet if the consumer suffers from an addiction (tobacco, alcohol…) then habitual behavior can be destructive.
Explain weakness of computation.
Weakness of computation is where the consumer doesn’t have the mental effort or willingness to research the product or service they are purchasing, possibly find cheaper alternatives or compare. E.g. buying in bulk instead of individual units.
Explain social norms.
Consumers are commonly affected by social norms and influences from many social groups such as friends or colleagues; e.g. they may feel expected to buy a good to ‘fit-in’, prevent FOMO.
Explain consumer inertia.
Consumer inertia is where consumers aren’t flexible and don’t want change; this could be as a result of a lack of information on the latest goods on the market, or the consumers may be too busy to make rational economic decisions.
Give a statistic on human behavior.
Studies show that 40-95% of human behavior (this is what we see, do, how we think and all overall human actions) falls into the habit category. This shows how habitual behavior plays a big role in influencing our human actions.
Define the law of demand.
The law of demand shows how the quantity demanded of a product or service falls when the price of the good increases.
What is effective demand?
Effective demand is a component of demand represented on the demand curve, demonstrating the goods and services which consumers can afford to buy and which goods they would buy.
Explain an extension in demand.
An extension in demand is typically defined as a rise in the quantity demanded as a result of the price of goods decreasing, causing the demand to extend.