Needs vs. Wants

Question 1

Needs

Answer 1

Items essential for survival (ex. Water, food)

Question 2

Wants

Answer 2

Items that add comfort or pleasure to our lives (phone)

Question 3

3 People in Consumer Demand

Answer 3

1. Consumer
2. Customer
3. Gatekeeper

Question 4

Consumer

Answer 4

Person who USES a product (ex. child)

Question 5

Customer

Answer 5

• Person who buys the product
• A consumer is not always the customer (ie. parent and child)

Question 6

Gatekeeper

Answer 6

A person who takes care of another (ie. parent and child or child and elderly parent)