Target Market: Geographics, Demographics and Psychographics

Question 1

Multicoloured Brands

Answer 1

• Multidisciplinary
• Playful
• Fun
• Ex. Google, Instagram, ToysRUs, Skittles

Question 2

Consumer Profile (how understanding the TM can help with the 4 P’s)

Answer 2

• Product: Use the most appealing colours, materials, and other features for the target market
• Place: How to best deliver G&S
• Price: How much they are willing to spend
• Promotion: How to create meaningful messages/ knowing which media is used
  Ex: Babyboomers

Question 3

Demographics (study of obvious characteristics that that categorize people)

Answer 3

• Age
• Gender
• Family life cycle (student/married/retired)
• Income level
• Ethnicity and culture

Question 4

Geographics

Answer 4

Urban
- Apartment or condo dwellers (DINKS)
- Go to cultural events, restaurants and public transportation
Suburban:
- Own cars and drive to work
- Spend money on gardens and BBQ’s
- Have children
Rural:
- Probably own truck/ SUV
- Own a large piece of land
- Enjoy outdoors and have pets

Question 5

Psychographics (more difficult to measure than demographics)

Answer 5

• Study of measuring consumer interests, opinions, and beliefs
• Religious beliefs
• Lifestyle
• Preferences
• Attitudes
• Personality traits
• Hobbies
• Political beliefs